* blink: the existing 50/50 flashing between base color and effect color
* breathe: a lifx_effect_breathe replacement
* ping: mostly base color with a short flash at the end of the cycle
* strobe: dark base color and short cycles by default
* solid: temporary color change, base color never visible
Adding a service call for each mode is a bit extravagant so instead
lifx_effect_breathe has been folded in as an option and that service
call is deprecated.