diff --git a/homeassistant/components/zha/__init__.py b/homeassistant/components/zha/__init__.py
index 707e0292c45..43b95a9c2f2 100644
--- a/homeassistant/components/zha/__init__.py
+++ b/homeassistant/components/zha/__init__.py
@@ -29,6 +29,7 @@ from .core.const import (
     DATA_ZHA_DISPATCHERS,
     DATA_ZHA_GATEWAY,
     DATA_ZHA_PLATFORM_LOADED,
+    DATA_ZHA_SHUTDOWN_TASK,
     DOMAIN,
     PLATFORMS,
     SIGNAL_ADD_ENTITIES,
@@ -121,7 +122,9 @@ async def async_setup_entry(hass, config_entry):
         await zha_data[DATA_ZHA_GATEWAY].shutdown()
         await zha_data[DATA_ZHA_GATEWAY].async_update_device_storage()
 
-    hass.bus.async_listen_once(ha_const.EVENT_HOMEASSISTANT_STOP, async_zha_shutdown)
+    zha_data[DATA_ZHA_SHUTDOWN_TASK] = hass.bus.async_listen_once(
+        ha_const.EVENT_HOMEASSISTANT_STOP, async_zha_shutdown
+    )
     asyncio.create_task(async_load_entities(hass))
     return True
 
@@ -129,6 +132,7 @@ async def async_setup_entry(hass, config_entry):
 async def async_unload_entry(hass, config_entry):
     """Unload ZHA config entry."""
     await hass.data[DATA_ZHA][DATA_ZHA_GATEWAY].shutdown()
+    await hass.data[DATA_ZHA][DATA_ZHA_GATEWAY].async_update_device_storage()
 
     GROUP_PROBE.cleanup()
     api.async_unload_api(hass)
@@ -137,8 +141,15 @@ async def async_unload_entry(hass, config_entry):
     for unsub_dispatcher in dispatchers:
         unsub_dispatcher()
 
-    for platform in PLATFORMS:
-        await hass.config_entries.async_forward_entry_unload(config_entry, platform)
+    # our components don't have unload methods so no need to look at return values
+    await asyncio.gather(
+        *[
+            hass.config_entries.async_forward_entry_unload(config_entry, platform)
+            for platform in PLATFORMS
+        ]
+    )
+
+    hass.data[DATA_ZHA][DATA_ZHA_SHUTDOWN_TASK]()
 
     return True
 
diff --git a/homeassistant/components/zha/api.py b/homeassistant/components/zha/api.py
index 7e265d03c09..b5b29534ed9 100644
--- a/homeassistant/components/zha/api.py
+++ b/homeassistant/components/zha/api.py
@@ -7,6 +7,7 @@ import logging
 from typing import Any
 
 import voluptuous as vol
+from zigpy.config.validators import cv_boolean
 from zigpy.types.named import EUI64
 import zigpy.zdo.types as zdo_types
 
@@ -40,6 +41,7 @@ from .core.const import (
     CLUSTER_COMMANDS_SERVER,
     CLUSTER_TYPE_IN,
     CLUSTER_TYPE_OUT,
+    CUSTOM_CONFIGURATION,
     DATA_ZHA,
     DATA_ZHA_GATEWAY,
     DOMAIN,
@@ -52,6 +54,7 @@ from .core.const import (
     WARNING_DEVICE_SQUAWK_MODE_ARMED,
     WARNING_DEVICE_STROBE_HIGH,
     WARNING_DEVICE_STROBE_YES,
+    ZHA_CONFIG_SCHEMAS,
 )
 from .core.group import GroupMember
 from .core.helpers import (
@@ -882,6 +885,63 @@ async def async_binding_operation(zha_gateway, source_ieee, target_ieee, operati
         zdo.debug(fmt, *(log_msg[2] + (outcome,)))
 
 
+@websocket_api.require_admin
+@websocket_api.async_response
+@websocket_api.websocket_command({vol.Required(TYPE): "zha/configuration"})
+async def websocket_get_configuration(hass, connection, msg):
+    """Get ZHA configuration."""
+    zha_gateway = hass.data[DATA_ZHA][DATA_ZHA_GATEWAY]
+    import voluptuous_serialize  # pylint: disable=import-outside-toplevel
+
+    def custom_serializer(schema: Any) -> Any:
+        """Serialize additional types for voluptuous_serialize."""
+        if schema is cv_boolean:
+            return {"type": "bool"}
+        if schema is vol.Schema:
+            return voluptuous_serialize.convert(
+                schema, custom_serializer=custom_serializer
+            )
+
+        return cv.custom_serializer(schema)
+
+    data = {"schemas": {}, "data": {}}
+    for section, schema in ZHA_CONFIG_SCHEMAS.items():
+        data["schemas"][section] = voluptuous_serialize.convert(
+            schema, custom_serializer=custom_serializer
+        )
+        data["data"][section] = zha_gateway.config_entry.options.get(
+            CUSTOM_CONFIGURATION, {}
+        ).get(section, {})
+    connection.send_result(msg[ID], data)
+
+
+@websocket_api.require_admin
+@websocket_api.async_response
+@websocket_api.websocket_command(
+    {
+        vol.Required(TYPE): "zha/configuration/update",
+        vol.Required("data"): ZHA_CONFIG_SCHEMAS,
+    }
+)
+async def websocket_update_zha_configuration(hass, connection, msg):
+    """Update the ZHA configuration."""
+    zha_gateway = hass.data[DATA_ZHA][DATA_ZHA_GATEWAY]
+    options = zha_gateway.config_entry.options
+    data_to_save = {**options, **{CUSTOM_CONFIGURATION: msg["data"]}}
+
+    _LOGGER.info(
+        "Updating ZHA custom configuration options from %s to %s",
+        options,
+        data_to_save,
+    )
+
+    hass.config_entries.async_update_entry(
+        zha_gateway.config_entry, options=data_to_save
+    )
+    status = await hass.config_entries.async_reload(zha_gateway.config_entry.entry_id)
+    connection.send_result(msg[ID], status)
+
+
 @callback
 def async_load_api(hass):
     """Set up the web socket API."""
@@ -1189,6 +1249,8 @@ def async_load_api(hass):
     websocket_api.async_register_command(hass, websocket_bind_devices)
     websocket_api.async_register_command(hass, websocket_unbind_devices)
     websocket_api.async_register_command(hass, websocket_update_topology)
+    websocket_api.async_register_command(hass, websocket_get_configuration)
+    websocket_api.async_register_command(hass, websocket_update_zha_configuration)
 
 
 @callback
diff --git a/homeassistant/components/zha/core/const.py b/homeassistant/components/zha/core/const.py
index 2c968a5f02d..f43d9febc55 100644
--- a/homeassistant/components/zha/core/const.py
+++ b/homeassistant/components/zha/core/const.py
@@ -5,6 +5,7 @@ import enum
 import logging
 
 import bellows.zigbee.application
+import voluptuous as vol
 from zigpy.config import CONF_DEVICE_PATH  # noqa: F401 # pylint: disable=unused-import
 import zigpy_cc.zigbee.application
 import zigpy_deconz.zigbee.application
@@ -22,6 +23,7 @@ from homeassistant.components.lock import DOMAIN as LOCK
 from homeassistant.components.number import DOMAIN as NUMBER
 from homeassistant.components.sensor import DOMAIN as SENSOR
 from homeassistant.components.switch import DOMAIN as SWITCH
+import homeassistant.helpers.config_validation as cv
 
 from .typing import CALLABLE_T
 
@@ -118,13 +120,24 @@ PLATFORMS = (
 
 CONF_BAUDRATE = "baudrate"
 CONF_DATABASE = "database_path"
+CONF_DEFAULT_LIGHT_TRANSITION = "default_light_transition"
 CONF_DEVICE_CONFIG = "device_config"
+CONF_ENABLE_IDENTIFY_ON_JOIN = "enable_identify_on_join"
 CONF_ENABLE_QUIRKS = "enable_quirks"
 CONF_FLOWCONTROL = "flow_control"
 CONF_RADIO_TYPE = "radio_type"
 CONF_USB_PATH = "usb_path"
 CONF_ZIGPY = "zigpy_config"
 
+CONF_ZHA_OPTIONS_SCHEMA = vol.Schema(
+    {
+        vol.Optional(CONF_DEFAULT_LIGHT_TRANSITION): cv.positive_int,
+        vol.Required(CONF_ENABLE_IDENTIFY_ON_JOIN, default=True): cv.boolean,
+    }
+)
+
+CUSTOM_CONFIGURATION = "custom_configuration"
+
 DATA_DEVICE_CONFIG = "zha_device_config"
 DATA_ZHA = "zha"
 DATA_ZHA_CONFIG = "config"
@@ -133,6 +146,7 @@ DATA_ZHA_CORE_EVENTS = "zha_core_events"
 DATA_ZHA_DISPATCHERS = "zha_dispatchers"
 DATA_ZHA_GATEWAY = "zha_gateway"
 DATA_ZHA_PLATFORM_LOADED = "platform_loaded"
+DATA_ZHA_SHUTDOWN_TASK = "zha_shutdown_task"
 
 DEBUG_COMP_BELLOWS = "bellows"
 DEBUG_COMP_ZHA = "homeassistant.components.zha"
@@ -176,6 +190,9 @@ POWER_BATTERY_OR_UNKNOWN = "Battery or Unknown"
 PRESET_SCHEDULE = "schedule"
 PRESET_COMPLEX = "complex"
 
+ZHA_OPTIONS = "zha_options"
+ZHA_CONFIG_SCHEMAS = {ZHA_OPTIONS: CONF_ZHA_OPTIONS_SCHEMA}
+
 
 class RadioType(enum.Enum):
     """Possible options for radio type."""
diff --git a/homeassistant/components/zha/core/device.py b/homeassistant/components/zha/core/device.py
index 65605b2f7a3..ab3c9b3b9e6 100644
--- a/homeassistant/components/zha/core/device.py
+++ b/homeassistant/components/zha/core/device.py
@@ -56,6 +56,7 @@ from .const import (
     CLUSTER_COMMANDS_SERVER,
     CLUSTER_TYPE_IN,
     CLUSTER_TYPE_OUT,
+    CONF_ENABLE_IDENTIFY_ON_JOIN,
     EFFECT_DEFAULT_VARIANT,
     EFFECT_OKAY,
     POWER_BATTERY_OR_UNKNOWN,
@@ -66,7 +67,7 @@ from .const import (
     UNKNOWN_MANUFACTURER,
     UNKNOWN_MODEL,
 )
-from .helpers import LogMixin
+from .helpers import LogMixin, async_get_zha_config_value
 
 _LOGGER = logging.getLogger(__name__)
 CONSIDER_UNAVAILABLE_MAINS = 60 * 60 * 2  # 2 hours
@@ -395,13 +396,20 @@ class ZHADevice(LogMixin):
 
     async def async_configure(self):
         """Configure the device."""
+        should_identify = async_get_zha_config_value(
+            self._zha_gateway.config_entry, CONF_ENABLE_IDENTIFY_ON_JOIN, True
+        )
         self.debug("started configuration")
         await self._channels.async_configure()
         self.debug("completed configuration")
         entry = self.gateway.zha_storage.async_create_or_update_device(self)
         self.debug("stored in registry: %s", entry)
 
-        if self._channels.identify_ch is not None and not self.skip_configuration:
+        if (
+            should_identify
+            and self._channels.identify_ch is not None
+            and not self.skip_configuration
+        ):
             await self._channels.identify_ch.trigger_effect(
                 EFFECT_OKAY, EFFECT_DEFAULT_VARIANT
             )
diff --git a/homeassistant/components/zha/core/gateway.py b/homeassistant/components/zha/core/gateway.py
index 96e4a7c3eb8..4a9e6c28203 100644
--- a/homeassistant/components/zha/core/gateway.py
+++ b/homeassistant/components/zha/core/gateway.py
@@ -127,7 +127,7 @@ class ZHAGateway:
         }
         self.debug_enabled = False
         self._log_relay_handler = LogRelayHandler(hass, self)
-        self._config_entry = config_entry
+        self.config_entry = config_entry
         self._unsubs = []
 
     async def async_initialize(self):
@@ -139,7 +139,7 @@ class ZHAGateway:
         self.ha_device_registry = await get_dev_reg(self._hass)
         self.ha_entity_registry = await get_ent_reg(self._hass)
 
-        radio_type = self._config_entry.data[CONF_RADIO_TYPE]
+        radio_type = self.config_entry.data[CONF_RADIO_TYPE]
 
         app_controller_cls = RadioType[radio_type].controller
         self.radio_description = RadioType[radio_type].description
@@ -150,7 +150,7 @@ class ZHAGateway:
             os.path.join(self._hass.config.config_dir, DEFAULT_DATABASE_NAME),
         )
         app_config[CONF_DATABASE] = database
-        app_config[CONF_DEVICE] = self._config_entry.data[CONF_DEVICE]
+        app_config[CONF_DEVICE] = self.config_entry.data[CONF_DEVICE]
 
         app_config = app_controller_cls.SCHEMA(app_config)
         try:
@@ -506,7 +506,7 @@ class ZHAGateway:
             zha_device = ZHADevice.new(self._hass, zigpy_device, self, restored)
             self._devices[zigpy_device.ieee] = zha_device
             device_registry_device = self.ha_device_registry.async_get_or_create(
-                config_entry_id=self._config_entry.entry_id,
+                config_entry_id=self.config_entry.entry_id,
                 connections={(CONNECTION_ZIGBEE, str(zha_device.ieee))},
                 identifiers={(DOMAIN, str(zha_device.ieee))},
                 name=zha_device.name,
diff --git a/homeassistant/components/zha/core/helpers.py b/homeassistant/components/zha/core/helpers.py
index cf3d040f020..f8fb12e1596 100644
--- a/homeassistant/components/zha/core/helpers.py
+++ b/homeassistant/components/zha/core/helpers.py
@@ -24,7 +24,14 @@ import zigpy.zdo.types as zdo_types
 
 from homeassistant.core import State, callback
 
-from .const import CLUSTER_TYPE_IN, CLUSTER_TYPE_OUT, DATA_ZHA, DATA_ZHA_GATEWAY
+from .const import (
+    CLUSTER_TYPE_IN,
+    CLUSTER_TYPE_OUT,
+    CUSTOM_CONFIGURATION,
+    DATA_ZHA,
+    DATA_ZHA_GATEWAY,
+    ZHA_OPTIONS,
+)
 from .registries import BINDABLE_CLUSTERS
 from .typing import ZhaDeviceType, ZigpyClusterType
 
@@ -122,6 +129,16 @@ def async_is_bindable_target(source_zha_device, target_zha_device):
     return False
 
 
+@callback
+def async_get_zha_config_value(config_entry, config_key, default):
+    """Get the value for the specified configuration from the zha config entry."""
+    return (
+        config_entry.options.get(CUSTOM_CONFIGURATION, {})
+        .get(ZHA_OPTIONS, {})
+        .get(config_key, default)
+    )
+
+
 async def async_get_zha_device(hass, device_id):
     """Get a ZHA device for the given device registry id."""
     device_registry = await hass.helpers.device_registry.async_get_registry()
diff --git a/homeassistant/components/zha/light.py b/homeassistant/components/zha/light.py
index 72807458d26..6701a9bb3c7 100644
--- a/homeassistant/components/zha/light.py
+++ b/homeassistant/components/zha/light.py
@@ -47,6 +47,7 @@ from .core.const import (
     CHANNEL_COLOR,
     CHANNEL_LEVEL,
     CHANNEL_ON_OFF,
+    CONF_DEFAULT_LIGHT_TRANSITION,
     DATA_ZHA,
     DATA_ZHA_DISPATCHERS,
     EFFECT_BLINK,
@@ -56,7 +57,7 @@ from .core.const import (
     SIGNAL_ATTR_UPDATED,
     SIGNAL_SET_LEVEL,
 )
-from .core.helpers import LogMixin
+from .core.helpers import LogMixin, async_get_zha_config_value
 from .core.registries import ZHA_ENTITIES
 from .core.typing import ZhaDeviceType
 from .entity import ZhaEntity, ZhaGroupEntity
@@ -139,6 +140,7 @@ class BaseLight(LogMixin, light.LightEntity):
         self._level_channel = None
         self._color_channel = None
         self._identify_channel = None
+        self._default_transition = None
 
     @property
     def extra_state_attributes(self) -> dict[str, Any]:
@@ -207,7 +209,13 @@ class BaseLight(LogMixin, light.LightEntity):
     async def async_turn_on(self, **kwargs):
         """Turn the entity on."""
         transition = kwargs.get(light.ATTR_TRANSITION)
-        duration = transition * 10 if transition else DEFAULT_TRANSITION
+        duration = (
+            transition * 10
+            if transition
+            else self._default_transition * 10
+            if self._default_transition
+            else DEFAULT_TRANSITION
+        )
         brightness = kwargs.get(light.ATTR_BRIGHTNESS)
         effect = kwargs.get(light.ATTR_EFFECT)
         flash = kwargs.get(light.ATTR_FLASH)
@@ -389,6 +397,10 @@ class Light(BaseLight, ZhaEntity):
         if effect_list:
             self._effect_list = effect_list
 
+        self._default_transition = async_get_zha_config_value(
+            zha_device.gateway.config_entry, CONF_DEFAULT_LIGHT_TRANSITION, 0
+        )
+
     @callback
     def async_set_state(self, attr_id, attr_name, value):
         """Set the state."""
@@ -544,6 +556,9 @@ class LightGroup(BaseLight, ZhaGroupEntity):
         self._color_channel = group.endpoint[Color.cluster_id]
         self._identify_channel = group.endpoint[Identify.cluster_id]
         self._debounced_member_refresh = None
+        self._default_transition = async_get_zha_config_value(
+            zha_device.gateway.config_entry, CONF_DEFAULT_LIGHT_TRANSITION, 0
+        )
 
     async def async_added_to_hass(self):
         """Run when about to be added to hass."""