diff --git a/homeassistant/components/here_travel_time/coordinator.py b/homeassistant/components/here_travel_time/coordinator.py
index 1d3a4edb6b0..97759510d36 100644
--- a/homeassistant/components/here_travel_time/coordinator.py
+++ b/homeassistant/components/here_travel_time/coordinator.py
@@ -14,7 +14,7 @@ from homeassistant.const import ATTR_ATTRIBUTION, UnitOfLength
 from homeassistant.core import HomeAssistant
 import homeassistant.helpers.config_validation as cv
 from homeassistant.helpers.location import find_coordinates
-from homeassistant.helpers.update_coordinator import DataUpdateCoordinator
+from homeassistant.helpers.update_coordinator import DataUpdateCoordinator, UpdateFailed
 from homeassistant.util import dt
 from homeassistant.util.unit_conversion import DistanceConverter
 
@@ -215,13 +215,15 @@ def prepare_parameters(
     def _from_entity_id(entity_id: str) -> list[str]:
         coordinates = find_coordinates(hass, entity_id)
         if coordinates is None:
-            raise InvalidCoordinatesException(f"No coordinates found for {entity_id}")
+            raise UpdateFailed(f"No coordinates found for {entity_id}")
+        if coordinates is entity_id:
+            raise UpdateFailed(f"Could not find entity {entity_id}")
         try:
             formatted_coordinates = coordinates.split(",")
             vol.Schema(cv.gps(formatted_coordinates))
         except (AttributeError, vol.ExactSequenceInvalid) as ex:
-            raise InvalidCoordinatesException(
-                f"{coordinates} are not valid coordinates"
+            raise UpdateFailed(
+                f"{entity_id} does not have valid coordinates: {coordinates}"
             ) from ex
         return formatted_coordinates
 
@@ -275,7 +277,3 @@ def next_datetime(simple_time: time) -> datetime:
     if combined < datetime.now():
         combined = combined + timedelta(days=1)
     return combined
-
-
-class InvalidCoordinatesException(Exception):
-    """Coordinates for origin or destination are malformed."""
diff --git a/homeassistant/components/here_travel_time/sensor.py b/homeassistant/components/here_travel_time/sensor.py
index e432511c486..7e1c93bcfb5 100644
--- a/homeassistant/components/here_travel_time/sensor.py
+++ b/homeassistant/components/here_travel_time/sensor.py
@@ -25,7 +25,7 @@ from homeassistant.core import HomeAssistant, callback
 from homeassistant.helpers.device_registry import DeviceEntryType
 from homeassistant.helpers.entity import DeviceInfo
 from homeassistant.helpers.entity_platform import AddEntitiesCallback
-from homeassistant.helpers.start import async_at_start
+from homeassistant.helpers.start import async_at_started
 from homeassistant.helpers.update_coordinator import CoordinatorEntity
 
 from .const import (
@@ -134,7 +134,7 @@ class HERETravelTimeSensor(CoordinatorEntity, RestoreSensor):
         async def _update_at_start(_):
             await self.async_update()
 
-        self.async_on_remove(async_at_start(self.hass, _update_at_start))
+        self.async_on_remove(async_at_started(self.hass, _update_at_start))
 
     @callback
     def _handle_coordinator_update(self) -> None:
diff --git a/tests/components/here_travel_time/test_sensor.py b/tests/components/here_travel_time/test_sensor.py
index 34859956032..144ac063040 100644
--- a/tests/components/here_travel_time/test_sensor.py
+++ b/tests/components/here_travel_time/test_sensor.py
@@ -330,7 +330,7 @@ async def test_destination_entity_not_found(hass: HomeAssistant, caplog):
     hass.bus.async_fire(EVENT_HOMEASSISTANT_START)
     await hass.async_block_till_done()
 
-    assert "device_tracker.test are not valid coordinates" in caplog.text
+    assert "Could not find entity device_tracker.test" in caplog.text
 
 
 @pytest.mark.usefixtures("valid_response")
@@ -356,7 +356,7 @@ async def test_origin_entity_not_found(hass: HomeAssistant, caplog):
     hass.bus.async_fire(EVENT_HOMEASSISTANT_START)
     await hass.async_block_till_done()
 
-    assert "device_tracker.test are not valid coordinates" in caplog.text
+    assert "Could not find entity device_tracker.test" in caplog.text
 
 
 @pytest.mark.usefixtures("valid_response")
@@ -386,7 +386,9 @@ async def test_invalid_destination_entity_state(hass: HomeAssistant, caplog):
     hass.bus.async_fire(EVENT_HOMEASSISTANT_START)
     await hass.async_block_till_done()
 
-    assert "test_state are not valid coordinates" in caplog.text
+    assert (
+        "device_tracker.test does not have valid coordinates: test_state" in caplog.text
+    )
 
 
 @pytest.mark.usefixtures("valid_response")
@@ -416,7 +418,9 @@ async def test_invalid_origin_entity_state(hass: HomeAssistant, caplog):
     hass.bus.async_fire(EVENT_HOMEASSISTANT_START)
     await hass.async_block_till_done()
 
-    assert "test_state are not valid coordinates" in caplog.text
+    assert (
+        "device_tracker.test does not have valid coordinates: test_state" in caplog.text
+    )
 
 
 async def test_route_not_found(hass: HomeAssistant, caplog):