diff --git a/homeassistant/components/bring/coordinator.py b/homeassistant/components/bring/coordinator.py
index 057e7549503..783781cf6c0 100644
--- a/homeassistant/components/bring/coordinator.py
+++ b/homeassistant/components/bring/coordinator.py
@@ -6,7 +6,11 @@ from datetime import timedelta
 import logging
 
 from bring_api.bring import Bring
-from bring_api.exceptions import BringParseException, BringRequestException
+from bring_api.exceptions import (
+    BringAuthException,
+    BringParseException,
+    BringRequestException,
+)
 from bring_api.types import BringList, BringPurchase
 
 from homeassistant.config_entries import ConfigEntry
@@ -47,6 +51,10 @@ class BringDataUpdateCoordinator(DataUpdateCoordinator[dict[str, BringData]]):
             raise UpdateFailed("Unable to connect and retrieve data from bring") from e
         except BringParseException as e:
             raise UpdateFailed("Unable to parse response from bring") from e
+        except BringAuthException as e:
+            raise UpdateFailed(
+                "Unable to retrieve data from bring, authentication failed"
+            ) from e
 
         list_dict = {}
         for lst in lists_response["lists"]:
diff --git a/homeassistant/components/bring/manifest.json b/homeassistant/components/bring/manifest.json
index be2c5633362..1b781813203 100644
--- a/homeassistant/components/bring/manifest.json
+++ b/homeassistant/components/bring/manifest.json
@@ -6,5 +6,5 @@
   "documentation": "https://www.home-assistant.io/integrations/bring",
   "integration_type": "service",
   "iot_class": "cloud_polling",
-  "requirements": ["bring-api==0.5.7"]
+  "requirements": ["bring-api==0.7.1"]
 }
diff --git a/requirements_all.txt b/requirements_all.txt
index b4f75b7209d..5c60e099f8c 100644
--- a/requirements_all.txt
+++ b/requirements_all.txt
@@ -601,7 +601,7 @@ boschshcpy==0.2.91
 boto3==1.34.51
 
 # homeassistant.components.bring
-bring-api==0.5.7
+bring-api==0.7.1
 
 # homeassistant.components.broadlink
 broadlink==0.19.0
diff --git a/requirements_test_all.txt b/requirements_test_all.txt
index f6f26bfe450..8c15718c083 100644
--- a/requirements_test_all.txt
+++ b/requirements_test_all.txt
@@ -512,7 +512,7 @@ bond-async==0.2.1
 boschshcpy==0.2.91
 
 # homeassistant.components.bring
-bring-api==0.5.7
+bring-api==0.7.1
 
 # homeassistant.components.broadlink
 broadlink==0.19.0