diff --git a/homeassistant/components/hassio/__init__.py b/homeassistant/components/hassio/__init__.py
index d424722b4db..0f8ff5441f3 100644
--- a/homeassistant/components/hassio/__init__.py
+++ b/homeassistant/components/hassio/__init__.py
@@ -661,6 +661,7 @@ def async_register_addons_in_dev_reg(
             sw_version=addon[ATTR_VERSION],
             name=addon[ATTR_NAME],
             entry_type=ATTR_SERVICE,
+            configuration_url=f"homeassistant://hassio/addon/{addon[ATTR_SLUG]}",
         )
         if manufacturer := addon.get(ATTR_REPOSITORY) or addon.get(ATTR_URL):
             params[ATTR_MANUFACTURER] = manufacturer
diff --git a/homeassistant/helpers/entity_platform.py b/homeassistant/helpers/entity_platform.py
index ccc9b1663a8..1864111c0ed 100644
--- a/homeassistant/helpers/entity_platform.py
+++ b/homeassistant/helpers/entity_platform.py
@@ -8,6 +8,7 @@ from datetime import datetime, timedelta
 from logging import Logger, getLogger
 from types import ModuleType
 from typing import TYPE_CHECKING, Any, Protocol
+from urllib.parse import urlparse
 
 import voluptuous as vol
 
@@ -476,14 +477,17 @@ class EntityPlatform:
                         processed_dev_info[key] = device_info[key]  # type: ignore[misc]
 
                 if "configuration_url" in device_info:
-                    try:
-                        processed_dev_info["configuration_url"] = cv.url(
-                            device_info["configuration_url"]
-                        )
-                    except vol.Invalid:
+                    configuration_url = str(device_info["configuration_url"])
+                    if urlparse(configuration_url).scheme in [
+                        "http",
+                        "https",
+                        "homeassistant",
+                    ]:
+                        processed_dev_info["configuration_url"] = configuration_url
+                    else:
                         _LOGGER.warning(
                             "Ignoring invalid device configuration_url '%s'",
-                            device_info["configuration_url"],
+                            configuration_url,
                         )
 
                 try:
diff --git a/tests/helpers/test_entity_platform.py b/tests/helpers/test_entity_platform.py
index 9f213801355..636ce7a764b 100644
--- a/tests/helpers/test_entity_platform.py
+++ b/tests/helpers/test_entity_platform.py
@@ -967,6 +967,50 @@ async def test_device_info_invalid_url(hass, caplog):
     )
 
 
+async def test_device_info_homeassistant_url(hass, caplog):
+    """Test device info with homeassistant URL."""
+    registry = dr.async_get(hass)
+    registry.async_get_or_create(
+        config_entry_id="123",
+        connections=set(),
+        identifiers={("mqtt", "via-id")},
+        manufacturer="manufacturer",
+        model="via",
+    )
+
+    async def async_setup_entry(hass, config_entry, async_add_entities):
+        """Mock setup entry method."""
+        async_add_entities(
+            [
+                # Valid device info, with homeassistant url
+                MockEntity(
+                    unique_id="qwer",
+                    device_info={
+                        "identifiers": {("mqtt", "1234")},
+                        "configuration_url": "homeassistant://config/mqtt",
+                    },
+                ),
+            ]
+        )
+        return True
+
+    platform = MockPlatform(async_setup_entry=async_setup_entry)
+    config_entry = MockConfigEntry(entry_id="super-mock-id")
+    entity_platform = MockEntityPlatform(
+        hass, platform_name=config_entry.domain, platform=platform
+    )
+
+    assert await entity_platform.async_setup_entry(config_entry)
+    await hass.async_block_till_done()
+
+    assert len(hass.states.async_entity_ids()) == 1
+
+    device = registry.async_get_device({("mqtt", "1234")})
+    assert device is not None
+    assert device.identifiers == {("mqtt", "1234")}
+    assert device.configuration_url == "homeassistant://config/mqtt"
+
+
 async def test_entity_disabled_by_integration(hass):
     """Test entity disabled by integration."""
     component = EntityComponent(_LOGGER, DOMAIN, hass, timedelta(seconds=20))