diff --git a/homeassistant/components/wled/__init__.py b/homeassistant/components/wled/__init__.py
index 2082f45c6c3..32782338fe5 100644
--- a/homeassistant/components/wled/__init__.py
+++ b/homeassistant/components/wled/__init__.py
@@ -31,6 +31,9 @@ async def async_setup_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
     # Set up all platforms for this device/entry.
     hass.config_entries.async_setup_platforms(entry, PLATFORMS)
 
+    # Reload entry when its updated.
+    entry.async_on_unload(entry.add_update_listener(async_reload_entry))
+
     return True
 
 
@@ -48,3 +51,8 @@ async def async_unload_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
         del hass.data[DOMAIN][entry.entry_id]
 
     return unload_ok
+
+
+async def async_reload_entry(hass: HomeAssistant, entry: ConfigEntry) -> None:
+    """Reload the config entry when it changed."""
+    await hass.config_entries.async_reload(entry.entry_id)
diff --git a/homeassistant/components/wled/config_flow.py b/homeassistant/components/wled/config_flow.py
index bb9d4c0cfe5..7f4d006d122 100644
--- a/homeassistant/components/wled/config_flow.py
+++ b/homeassistant/components/wled/config_flow.py
@@ -6,13 +6,19 @@ from typing import Any
 import voluptuous as vol
 from wled import WLED, WLEDConnectionError
 
-from homeassistant.config_entries import SOURCE_ZEROCONF, ConfigFlow
+from homeassistant.config_entries import (
+    SOURCE_ZEROCONF,
+    ConfigEntry,
+    ConfigFlow,
+    OptionsFlow,
+)
 from homeassistant.const import CONF_HOST, CONF_MAC, CONF_NAME
+from homeassistant.core import callback
 from homeassistant.data_entry_flow import FlowResult
 from homeassistant.helpers.aiohttp_client import async_get_clientsession
 from homeassistant.helpers.typing import DiscoveryInfoType
 
-from .const import DOMAIN
+from .const import CONF_KEEP_MASTER_LIGHT, DEFAULT_KEEP_MASTER_LIGHT, DOMAIN
 
 
 class WLEDFlowHandler(ConfigFlow, domain=DOMAIN):
@@ -20,6 +26,12 @@ class WLEDFlowHandler(ConfigFlow, domain=DOMAIN):
 
     VERSION = 1
 
+    @staticmethod
+    @callback
+    def async_get_options_flow(config_entry: ConfigEntry) -> WLEDOptionsFlowHandler:
+        """Get the options flow for this handler."""
+        return WLEDOptionsFlowHandler(config_entry)
+
     async def async_step_user(
         self, user_input: dict[str, Any] | None = None
     ) -> FlowResult:
@@ -115,3 +127,32 @@ class WLEDFlowHandler(ConfigFlow, domain=DOMAIN):
             description_placeholders={"name": name},
             errors=errors or {},
         )
+
+
+class WLEDOptionsFlowHandler(OptionsFlow):
+    """Handle WLED options."""
+
+    def __init__(self, config_entry: ConfigEntry) -> None:
+        """Initialize WLED options flow."""
+        self.config_entry = config_entry
+
+    async def async_step_init(
+        self, user_input: dict[str, Any] | None = None
+    ) -> FlowResult:
+        """Manage WLED options."""
+        if user_input is not None:
+            return self.async_create_entry(title="", data=user_input)
+
+        return self.async_show_form(
+            step_id="init",
+            data_schema=vol.Schema(
+                {
+                    vol.Optional(
+                        CONF_KEEP_MASTER_LIGHT,
+                        default=self.config_entry.options.get(
+                            CONF_KEEP_MASTER_LIGHT, DEFAULT_KEEP_MASTER_LIGHT
+                        ),
+                    ): bool,
+                }
+            ),
+        )
diff --git a/homeassistant/components/wled/const.py b/homeassistant/components/wled/const.py
index 77e404cdd4c..d80dbf16a60 100644
--- a/homeassistant/components/wled/const.py
+++ b/homeassistant/components/wled/const.py
@@ -8,6 +8,10 @@ DOMAIN = "wled"
 LOGGER = logging.getLogger(__package__)
 SCAN_INTERVAL = timedelta(seconds=10)
 
+# Options
+CONF_KEEP_MASTER_LIGHT = "keep_master_light"
+DEFAULT_KEEP_MASTER_LIGHT = False
+
 # Attributes
 ATTR_COLOR_PRIMARY = "color_primary"
 ATTR_DURATION = "duration"
diff --git a/homeassistant/components/wled/light.py b/homeassistant/components/wled/light.py
index ed1ec22a65c..c9a074bbdce 100644
--- a/homeassistant/components/wled/light.py
+++ b/homeassistant/components/wled/light.py
@@ -37,6 +37,8 @@ from .const import (
     ATTR_REVERSE,
     ATTR_SEGMENT_ID,
     ATTR_SPEED,
+    CONF_KEEP_MASTER_LIGHT,
+    DEFAULT_KEEP_MASTER_LIGHT,
     DOMAIN,
     SERVICE_EFFECT,
     SERVICE_PRESET,
@@ -84,8 +86,19 @@ async def async_setup_entry(
         "async_preset",
     )
 
+    keep_master_light = entry.options.get(
+        CONF_KEEP_MASTER_LIGHT, DEFAULT_KEEP_MASTER_LIGHT
+    )
+    if keep_master_light:
+        async_add_entities([WLEDMasterLight(coordinator=coordinator)])
+
     update_segments = partial(
-        async_update_segments, entry, coordinator, {}, async_add_entities
+        async_update_segments,
+        entry,
+        coordinator,
+        keep_master_light,
+        {},
+        async_add_entities,
     )
 
     coordinator.async_add_listener(update_segments)
@@ -169,9 +182,15 @@ class WLEDSegmentLight(WLEDEntity, LightEntity):
     _attr_supported_features = SUPPORT_EFFECT | SUPPORT_TRANSITION
     _attr_icon = "mdi:led-strip-variant"
 
-    def __init__(self, coordinator: WLEDDataUpdateCoordinator, segment: int) -> None:
+    def __init__(
+        self,
+        coordinator: WLEDDataUpdateCoordinator,
+        segment: int,
+        keep_master_light: bool,
+    ) -> None:
         """Initialize WLED segment light."""
         super().__init__(coordinator=coordinator)
+        self._keep_master_light = keep_master_light
         self._rgbw = coordinator.data.info.leds.rgbw
         self._wv = coordinator.data.info.leds.wv
         self._segment = segment
@@ -247,7 +266,7 @@ class WLEDSegmentLight(WLEDEntity, LightEntity):
 
         # If this is the one and only segment, calculate brightness based
         # on the master and segment brightness
-        if len(state.segments) == 1:
+        if not self._keep_master_light and len(state.segments) == 1:
             return int(
                 (state.segments[self._segment].brightness * state.brightness) / 255
             )
@@ -280,7 +299,10 @@ class WLEDSegmentLight(WLEDEntity, LightEntity):
             data[ATTR_TRANSITION] = round(kwargs[ATTR_TRANSITION] * 10)
 
         # If there is a single segment, control via the master
-        if len(self.coordinator.data.state.segments) == 1:
+        if (
+            not self._keep_master_light
+            and len(self.coordinator.data.state.segments) == 1
+        ):
             await self.coordinator.wled.master(**data)  # type: ignore[arg-type]
             return
 
@@ -313,7 +335,10 @@ class WLEDSegmentLight(WLEDEntity, LightEntity):
 
         # When only 1 segment is present, switch along the master, and use
         # the master for power/brightness control.
-        if len(self.coordinator.data.state.segments) == 1:
+        if (
+            not self._keep_master_light
+            and len(self.coordinator.data.state.segments) == 1
+        ):
             master_data = {ATTR_ON: True}
             if ATTR_BRIGHTNESS in data:
                 master_data[ATTR_BRIGHTNESS] = data[ATTR_BRIGHTNESS]
@@ -373,6 +398,7 @@ class WLEDSegmentLight(WLEDEntity, LightEntity):
 def async_update_segments(
     entry: ConfigEntry,
     coordinator: WLEDDataUpdateCoordinator,
+    keep_master_light: bool,
     current: dict[int, WLEDSegmentLight | WLEDMasterLight],
     async_add_entities,
 ) -> None:
@@ -383,14 +409,17 @@ def async_update_segments(
     # Discard master (if present)
     current_ids.discard(-1)
 
-    # Process new segments, add them to Home Assistant
     new_entities = []
+
+    # Process new segments, add them to Home Assistant
     for segment_id in segment_ids - current_ids:
-        current[segment_id] = WLEDSegmentLight(coordinator, segment_id)
+        current[segment_id] = WLEDSegmentLight(
+            coordinator, segment_id, keep_master_light
+        )
         new_entities.append(current[segment_id])
 
     # More than 1 segment now? Add master controls
-    if len(current_ids) < 2 and len(segment_ids) > 1:
+    if not keep_master_light and (len(current_ids) < 2 and len(segment_ids) > 1):
         current[-1] = WLEDMasterLight(coordinator)
         new_entities.append(current[-1])
 
@@ -404,7 +433,7 @@ def async_update_segments(
         )
 
     # Remove master if there is only 1 segment left
-    if len(current_ids) > 1 and len(segment_ids) < 2:
+    if not keep_master_light and len(current_ids) > 1 and len(segment_ids) < 2:
         coordinator.hass.async_create_task(
             async_remove_entity(-1, coordinator, current)
         )
diff --git a/homeassistant/components/wled/strings.json b/homeassistant/components/wled/strings.json
index c42a6cdffb1..9717637fdbb 100644
--- a/homeassistant/components/wled/strings.json
+++ b/homeassistant/components/wled/strings.json
@@ -20,5 +20,14 @@
       "already_configured": "[%key:common::config_flow::abort::already_configured_device%]",
       "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]"
     }
+  },
+  "options": {
+    "step": {
+      "init": {
+        "data": {
+          "keep_master_light": "Keep master light, even with 1 LED segment."
+        }
+      }
+    }
   }
 }
diff --git a/homeassistant/components/wled/translations/en.json b/homeassistant/components/wled/translations/en.json
index 8ebf6f4d91b..a114d0218ca 100644
--- a/homeassistant/components/wled/translations/en.json
+++ b/homeassistant/components/wled/translations/en.json
@@ -20,5 +20,14 @@
                 "title": "Discovered WLED device"
             }
         }
+    },
+    "options": {
+        "step": {
+            "init": {
+                "data": {
+                    "keep_master_light": "Keep master light, even with 1 LED segment."
+                }
+            }
+        }
     }
 }
\ No newline at end of file
diff --git a/tests/components/wled/test_config_flow.py b/tests/components/wled/test_config_flow.py
index ea0167ed6d5..842e7e332e0 100644
--- a/tests/components/wled/test_config_flow.py
+++ b/tests/components/wled/test_config_flow.py
@@ -3,7 +3,7 @@ from unittest.mock import MagicMock
 
 from wled import WLEDConnectionError
 
-from homeassistant.components.wled.const import DOMAIN
+from homeassistant.components.wled.const import CONF_KEEP_MASTER_LIGHT, DOMAIN
 from homeassistant.config_entries import SOURCE_USER, SOURCE_ZEROCONF
 from homeassistant.const import CONF_HOST, CONF_MAC, CONF_NAME
 from homeassistant.core import HomeAssistant
@@ -177,3 +177,26 @@ async def test_zeroconf_with_mac_device_exists_abort(
 
     assert result.get("type") == RESULT_TYPE_ABORT
     assert result.get("reason") == "already_configured"
+
+
+async def test_options_flow(
+    hass: HomeAssistant, mock_config_entry: MockConfigEntry
+) -> None:
+    """Test options config flow."""
+    mock_config_entry.add_to_hass(hass)
+
+    result = await hass.config_entries.options.async_init(mock_config_entry.entry_id)
+
+    assert result.get("type") == RESULT_TYPE_FORM
+    assert result.get("step_id") == "init"
+    assert "flow_id" in result
+
+    result2 = await hass.config_entries.options.async_configure(
+        result["flow_id"],
+        user_input={CONF_KEEP_MASTER_LIGHT: True},
+    )
+
+    assert result2.get("type") == RESULT_TYPE_CREATE_ENTRY
+    assert result2.get("data") == {
+        CONF_KEEP_MASTER_LIGHT: True,
+    }
diff --git a/tests/components/wled/test_light.py b/tests/components/wled/test_light.py
index c37f28a882e..3ce0e167cb5 100644
--- a/tests/components/wled/test_light.py
+++ b/tests/components/wled/test_light.py
@@ -21,6 +21,7 @@ from homeassistant.components.wled.const import (
     ATTR_PRESET,
     ATTR_REVERSE,
     ATTR_SPEED,
+    CONF_KEEP_MASTER_LIGHT,
     DOMAIN,
     SCAN_INTERVAL,
     SERVICE_EFFECT,
@@ -588,3 +589,22 @@ async def test_preset_service_error(
     assert "Invalid response from API" in caplog.text
     assert mock_wled.preset.call_count == 1
     mock_wled.preset.assert_called_with(preset=1)
+
+
+@pytest.mark.parametrize("mock_wled", ["wled/rgb_single_segment.json"], indirect=True)
+async def test_single_segment_with_keep_master_light(
+    hass: HomeAssistant,
+    init_integration: MockConfigEntry,
+    mock_wled: MagicMock,
+) -> None:
+    """Test the behavior of the integration with a single segment."""
+    assert not hass.states.get("light.wled_rgb_light_master")
+
+    hass.config_entries.async_update_entry(
+        init_integration, options={CONF_KEEP_MASTER_LIGHT: True}
+    )
+    await hass.async_block_till_done()
+
+    state = hass.states.get("light.wled_rgb_light_master")
+    assert state
+    assert state.state == STATE_ON