diff --git a/homeassistant/components/waze_travel_time/config_flow.py b/homeassistant/components/waze_travel_time/config_flow.py
index a196c5f4f57..d0f63b97b78 100644
--- a/homeassistant/components/waze_travel_time/config_flow.py
+++ b/homeassistant/components/waze_travel_time/config_flow.py
@@ -2,6 +2,8 @@
 
 from __future__ import annotations
 
+from typing import Any
+
 import voluptuous as vol
 
 from homeassistant.config_entries import (
@@ -119,6 +121,10 @@ class WazeConfigFlow(ConfigFlow, domain=DOMAIN):
 
     VERSION = 1
 
+    def __init__(self) -> None:
+        """Init Config Flow."""
+        self._entry: ConfigEntry | None = None
+
     @staticmethod
     @callback
     def async_get_options_flow(
@@ -127,7 +133,9 @@ class WazeConfigFlow(ConfigFlow, domain=DOMAIN):
         """Get the options flow for this handler."""
         return WazeOptionsFlow(config_entry)
 
-    async def async_step_user(self, user_input=None) -> ConfigFlowResult:
+    async def async_step_user(
+        self, user_input: dict[str, Any] | None = None
+    ) -> ConfigFlowResult:
         """Handle the initial step."""
         errors = {}
         user_input = user_input or {}
@@ -140,6 +148,13 @@ class WazeConfigFlow(ConfigFlow, domain=DOMAIN):
                 user_input[CONF_DESTINATION],
                 user_input[CONF_REGION],
             ):
+                if self._entry:
+                    return self.async_update_reload_and_abort(
+                        self._entry,
+                        title=user_input[CONF_NAME],
+                        data=user_input,
+                        reason="reconfigure_successful",
+                    )
                 return self.async_create_entry(
                     title=user_input.get(CONF_NAME, DEFAULT_NAME),
                     data=user_input,
@@ -155,3 +170,18 @@ class WazeConfigFlow(ConfigFlow, domain=DOMAIN):
             data_schema=self.add_suggested_values_to_schema(CONFIG_SCHEMA, user_input),
             errors=errors,
         )
+
+    async def async_step_reconfigure(
+        self, _: dict[str, Any] | None = None
+    ) -> ConfigFlowResult:
+        """Handle reconfiguration."""
+        self._entry = self.hass.config_entries.async_get_entry(self.context["entry_id"])
+        assert self._entry
+
+        data = self._entry.data.copy()
+        data[CONF_REGION] = data[CONF_REGION].lower()
+
+        return self.async_show_form(
+            step_id="user",
+            data_schema=self.add_suggested_values_to_schema(CONFIG_SCHEMA, data),
+        )
diff --git a/homeassistant/components/waze_travel_time/strings.json b/homeassistant/components/waze_travel_time/strings.json
index 2a5017a5b9f..e6dd3c3a22e 100644
--- a/homeassistant/components/waze_travel_time/strings.json
+++ b/homeassistant/components/waze_travel_time/strings.json
@@ -16,7 +16,8 @@
       "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]"
     },
     "abort": {
-      "already_configured": "[%key:common::config_flow::abort::already_configured_location%]"
+      "already_configured": "[%key:common::config_flow::abort::already_configured_location%]",
+      "reconfigure_successful": "[%key:common::config_flow::abort::reconfigure_successful%]"
     }
   },
   "options": {
diff --git a/tests/components/waze_travel_time/test_config_flow.py b/tests/components/waze_travel_time/test_config_flow.py
index 6d155c4e79b..5b1e3417bfc 100644
--- a/tests/components/waze_travel_time/test_config_flow.py
+++ b/tests/components/waze_travel_time/test_config_flow.py
@@ -53,6 +53,50 @@ async def test_minimum_fields(hass: HomeAssistant) -> None:
     }
 
 
+@pytest.mark.usefixtures("mock_update")
+async def test_reconfigure(hass: HomeAssistant) -> None:
+    """Test reconfigure flow."""
+    entry = MockConfigEntry(
+        domain=DOMAIN,
+        data=MOCK_CONFIG,
+        options=DEFAULT_OPTIONS,
+    )
+    entry.add_to_hass(hass)
+    await hass.config_entries.async_setup(entry.entry_id)
+    await hass.async_block_till_done()
+
+    reconfigure_result = await hass.config_entries.flow.async_init(
+        DOMAIN,
+        context={
+            "source": config_entries.SOURCE_RECONFIGURE,
+            "entry_id": entry.entry_id,
+        },
+    )
+    assert reconfigure_result["type"] is FlowResultType.FORM
+    assert reconfigure_result["step_id"] == "user"
+
+    user_step_result = await hass.config_entries.flow.async_configure(
+        reconfigure_result["flow_id"],
+        {
+            CONF_NAME: DEFAULT_NAME,
+            CONF_ORIGIN: "location3",
+            CONF_DESTINATION: "location4",
+            CONF_REGION: "us",
+        },
+    )
+    assert user_step_result["type"] is FlowResultType.ABORT
+    assert user_step_result["reason"] == "reconfigure_successful"
+    await hass.async_block_till_done()
+
+    entry = hass.config_entries.async_entries(DOMAIN)[0]
+    assert entry.data == {
+        CONF_NAME: DEFAULT_NAME,
+        CONF_ORIGIN: "location3",
+        CONF_DESTINATION: "location4",
+        CONF_REGION: "US",
+    }
+
+
 async def test_options(hass: HomeAssistant) -> None:
     """Test options flow."""
     entry = MockConfigEntry(