diff --git a/homeassistant/components/insteon/config_flow.py b/homeassistant/components/insteon/config_flow.py
index f153bc1aa34..f5bafd935a0 100644
--- a/homeassistant/components/insteon/config_flow.py
+++ b/homeassistant/components/insteon/config_flow.py
@@ -168,12 +168,9 @@ class InsteonFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
         if self._async_current_entries():
             return self.async_abort(reason="single_instance_allowed")
 
-        dev_path = await self.hass.async_add_executor_job(
-            usb.get_serial_by_id, discovery_info.device
-        )
-        self._device_path = dev_path
+        self._device_path = discovery_info.device
         self._device_name = usb.human_readable_device_name(
-            dev_path,
+            discovery_info.device,
             discovery_info.serial_number,
             discovery_info.manufacturer,
             discovery_info.description,
diff --git a/homeassistant/components/usb/__init__.py b/homeassistant/components/usb/__init__.py
index dcb4009145f..b2358a4b0bd 100644
--- a/homeassistant/components/usb/__init__.py
+++ b/homeassistant/components/usb/__init__.py
@@ -300,8 +300,7 @@ class USBDiscovery:
 
         return _async_remove_callback
 
-    @hass_callback
-    def _async_process_discovered_usb_device(self, device: USBDevice) -> None:
+    async def _async_process_discovered_usb_device(self, device: USBDevice) -> None:
         """Process a USB discovery."""
         _LOGGER.debug("Discovered USB Device: %s", device)
         device_tuple = dataclasses.astuple(device)
@@ -313,14 +312,7 @@ class USBDiscovery:
         if not matched:
             return
 
-        service_info = UsbServiceInfo(
-            device=device.device,
-            vid=device.vid,
-            pid=device.pid,
-            serial_number=device.serial_number,
-            manufacturer=device.manufacturer,
-            description=device.description,
-        )
+        service_info: UsbServiceInfo | None = None
 
         sorted_by_most_targeted = sorted(matched, key=lambda item: -len(item))
         most_matched_fields = len(sorted_by_most_targeted[0])
@@ -331,6 +323,18 @@ class USBDiscovery:
             if len(matcher) < most_matched_fields:
                 break
 
+            if service_info is None:
+                service_info = UsbServiceInfo(
+                    device=await self.hass.async_add_executor_job(
+                        get_serial_by_id, device.device
+                    ),
+                    vid=device.vid,
+                    pid=device.pid,
+                    serial_number=device.serial_number,
+                    manufacturer=device.manufacturer,
+                    description=device.description,
+                )
+
             discovery_flow.async_create_flow(
                 self.hass,
                 matcher["domain"],
@@ -338,17 +342,18 @@ class USBDiscovery:
                 service_info,
             )
 
-    @hass_callback
-    def _async_process_ports(self, ports: list[ListPortInfo]) -> None:
+    async def _async_process_ports(self, ports: list[ListPortInfo]) -> None:
         """Process each discovered port."""
         for port in ports:
             if port.vid is None and port.pid is None:
                 continue
-            self._async_process_discovered_usb_device(usb_device_from_port(port))
+            await self._async_process_discovered_usb_device(usb_device_from_port(port))
 
     async def _async_scan_serial(self) -> None:
         """Scan serial ports."""
-        self._async_process_ports(await self.hass.async_add_executor_job(comports))
+        await self._async_process_ports(
+            await self.hass.async_add_executor_job(comports)
+        )
         if self.initial_scan_done:
             return
 
diff --git a/tests/components/usb/test_init.py b/tests/components/usb/test_init.py
index 0d4625fe7fb..e7c878b6f40 100644
--- a/tests/components/usb/test_init.py
+++ b/tests/components/usb/test_init.py
@@ -1021,3 +1021,45 @@ async def test_cancel_initial_scan_callback(
         hass.bus.async_fire(EVENT_HOMEASSISTANT_STARTED)
         await hass.async_block_till_done()
         assert len(mock_callback.mock_calls) == 0
+
+
+async def test_resolve_serial_by_id(
+    hass: HomeAssistant, hass_ws_client: WebSocketGenerator
+) -> None:
+    """Test the discovery data resolves to serial/by-id."""
+    new_usb = [{"domain": "test1", "vid": "3039", "pid": "3039"}]
+
+    mock_comports = [
+        MagicMock(
+            device=slae_sh_device.device,
+            vid=12345,
+            pid=12345,
+            serial_number=slae_sh_device.serial_number,
+            manufacturer=slae_sh_device.manufacturer,
+            description=slae_sh_device.description,
+        )
+    ]
+
+    with patch("pyudev.Context", side_effect=ImportError), patch(
+        "homeassistant.components.usb.async_get_usb", return_value=new_usb
+    ), patch(
+        "homeassistant.components.usb.comports", return_value=mock_comports
+    ), patch(
+        "homeassistant.components.usb.get_serial_by_id",
+        return_value="/dev/serial/by-id/bla",
+    ), patch.object(
+        hass.config_entries.flow, "async_init"
+    ) as mock_config_flow:
+        assert await async_setup_component(hass, "usb", {"usb": {}})
+        await hass.async_block_till_done()
+        hass.bus.async_fire(EVENT_HOMEASSISTANT_STARTED)
+        await hass.async_block_till_done()
+        ws_client = await hass_ws_client(hass)
+        await ws_client.send_json({"id": 1, "type": "usb/scan"})
+        response = await ws_client.receive_json()
+        assert response["success"]
+        await hass.async_block_till_done()
+
+    assert len(mock_config_flow.mock_calls) == 1
+    assert mock_config_flow.mock_calls[0][1][0] == "test1"
+    assert mock_config_flow.mock_calls[0][2]["data"].device == "/dev/serial/by-id/bla"