diff --git a/homeassistant/components/brother/manifest.json b/homeassistant/components/brother/manifest.json
index 0e534147cb1..9bb9ba00261 100644
--- a/homeassistant/components/brother/manifest.json
+++ b/homeassistant/components/brother/manifest.json
@@ -4,7 +4,7 @@
   "documentation": "https://www.home-assistant.io/integrations/brother",
   "codeowners": ["@bieniu"],
   "requirements": ["brother==0.1.20"],
-  "zeroconf": [{"type": "_printer._tcp.local.", "name":"Brother*"}],
+  "zeroconf": [{ "type": "_printer._tcp.local.", "name": "brother*" }],
   "config_flow": true,
   "quality_scale": "platinum"
 }
diff --git a/homeassistant/components/zeroconf/__init__.py b/homeassistant/components/zeroconf/__init__.py
index 68300adbcfe..fdf4b98faf8 100644
--- a/homeassistant/components/zeroconf/__init__.py
+++ b/homeassistant/components/zeroconf/__init__.py
@@ -284,22 +284,30 @@ async def _async_start_zeroconf_browser(hass, zeroconf):
                     # likely bad homekit data
                     return
 
+        if "name" in info:
+            lowercase_name = info["name"].lower()
+        else:
+            lowercase_name = None
+
+        if "macaddress" in info.get("properties", {}):
+            uppercase_mac = info["properties"]["macaddress"].upper()
+        else:
+            uppercase_mac = None
+
         for entry in zeroconf_types[service_type]:
             if len(entry) > 1:
-                if "macaddress" in entry:
-                    if "properties" not in info:
-                        continue
-                    if "macaddress" not in info["properties"]:
-                        continue
-                    if not fnmatch.fnmatch(
-                        info["properties"]["macaddress"], entry["macaddress"]
-                    ):
-                        continue
-                if "name" in entry:
-                    if "name" not in info:
-                        continue
-                    if not fnmatch.fnmatch(info["name"], entry["name"]):
-                        continue
+                if (
+                    uppercase_mac is not None
+                    and "macaddress" in entry
+                    and not fnmatch.fnmatch(uppercase_mac, entry["macaddress"])
+                ):
+                    continue
+                if (
+                    lowercase_name is not None
+                    and "name" in entry
+                    and not fnmatch.fnmatch(lowercase_name, entry["name"])
+                ):
+                    continue
 
             hass.add_job(
                 hass.config_entries.flow.async_init(
diff --git a/homeassistant/generated/zeroconf.py b/homeassistant/generated/zeroconf.py
index 57b6e6cb123..49527666f53 100644
--- a/homeassistant/generated/zeroconf.py
+++ b/homeassistant/generated/zeroconf.py
@@ -116,7 +116,7 @@ ZEROCONF = {
     "_printer._tcp.local.": [
         {
             "domain": "brother",
-            "name": "Brother*"
+            "name": "brother*"
         }
     ],
     "_spotify-connect._tcp.local.": [
diff --git a/script/hassfest/manifest.py b/script/hassfest/manifest.py
index 389e380af85..7500483ec53 100644
--- a/script/hassfest/manifest.py
+++ b/script/hassfest/manifest.py
@@ -33,6 +33,22 @@ def documentation_url(value: str) -> str:
     return value
 
 
+def verify_lowercase(value: str):
+    """Verify a value is lowercase."""
+    if value.lower() != value:
+        raise vol.Invalid("Value needs to be lowercase")
+
+    return value
+
+
+def verify_uppercase(value: str):
+    """Verify a value is uppercase."""
+    if value.upper() != value:
+        raise vol.Invalid("Value needs to be uppercase")
+
+    return value
+
+
 MANIFEST_SCHEMA = vol.Schema(
     {
         vol.Required("domain"): str,
@@ -45,8 +61,8 @@ MANIFEST_SCHEMA = vol.Schema(
                 vol.Schema(
                     {
                         vol.Required("type"): str,
-                        vol.Optional("macaddress"): str,
-                        vol.Optional("name"): str,
+                        vol.Optional("macaddress"): vol.All(str, verify_uppercase),
+                        vol.Optional("name"): vol.All(str, verify_lowercase),
                     }
                 ),
             )
diff --git a/tests/components/zeroconf/test_init.py b/tests/components/zeroconf/test_init.py
index 8767953b363..6b79c552911 100644
--- a/tests/components/zeroconf/test_init.py
+++ b/tests/components/zeroconf/test_init.py
@@ -242,13 +242,17 @@ async def test_zeroconf_match(hass, mock_zeroconf):
         handlers[0](
             zeroconf,
             "_http._tcp.local.",
-            "shelly108._http._tcp.local.",
+            "Shelly108._http._tcp.local.",
             ServiceStateChange.Added,
         )
 
     with patch.dict(
         zc_gen.ZEROCONF,
-        {"_http._tcp.local.": [{"domain": "shelly", "name": "shelly*"}]},
+        {
+            "_http._tcp.local.": [
+                {"domain": "shelly", "name": "shelly*", "macaddress": "FFAADD*"}
+            ]
+        },
         clear=True,
     ), patch.object(
         hass.config_entries.flow, "async_init"