diff --git a/homeassistant/components/sensor/__init__.py b/homeassistant/components/sensor/__init__.py
index 689be1100f6..8d81df6431f 100644
--- a/homeassistant/components/sensor/__init__.py
+++ b/homeassistant/components/sensor/__init__.py
@@ -383,15 +383,9 @@ class SensorEntity(Entity, cached_properties=CACHED_PROPERTIES_WITH_ATTR_):
         ):
             if not self._invalid_suggested_unit_of_measurement_reported:
                 self._invalid_suggested_unit_of_measurement_reported = True
-                report_issue = self._suggest_report_issue()
-                # This should raise in Home Assistant Core 2024.5
-                _LOGGER.warning(
-                    (
-                        "%s sets an invalid suggested_unit_of_measurement. Please %s. "
-                        "This warning will become an error in Home Assistant Core 2024.5"
-                    ),
-                    type(self),
-                    report_issue,
+                raise ValueError(
+                    f"Entity {type(self)} suggest an incorrect "
+                    f"unit of measurement: {suggested_unit_of_measurement}."
                 )
             return False
 
diff --git a/tests/components/sensor/test_init.py b/tests/components/sensor/test_init.py
index 0aa0ff3de85..126e327f364 100644
--- a/tests/components/sensor/test_init.py
+++ b/tests/components/sensor/test_init.py
@@ -4,7 +4,6 @@ from __future__ import annotations
 
 from datetime import UTC, date, datetime
 from decimal import Decimal
-import logging
 from types import ModuleType
 from typing import Any
 
@@ -2634,25 +2633,13 @@ async def test_suggested_unit_guard_invalid_unit(
     assert await async_setup_component(hass, "sensor", {"sensor": {"platform": "test"}})
     await hass.async_block_till_done()
 
-    # Unit of measurement should be native one
-    state = hass.states.get(entity.entity_id)
-    assert int(state.state) == state_value
-    assert state.attributes[ATTR_UNIT_OF_MEASUREMENT] == native_unit
+    assert not hass.states.get("sensor.invalid")
+    assert not entity_registry.async_get("sensor.invalid")
 
-    # Assert the suggested unit is ignored and not stored in the entity registry
-    entry = entity_registry.async_get(entity.entity_id)
-    assert entry.unit_of_measurement == native_unit
-    assert entry.options == {}
     assert (
-        "homeassistant.components.sensor",
-        logging.WARNING,
-        (
-            "<class 'tests.components.sensor.common.MockSensor'> sets an"
-            " invalid suggested_unit_of_measurement. Please create a bug report at "
-            "https://github.com/home-assistant/core/issues?q=is%3Aopen+is%3Aissue+label%3A%22integration%3A+test%22."
-            " This warning will become an error in Home Assistant Core 2024.5"
-        ),
-    ) in caplog.record_tuples
+        "Entity <class 'tests.components.sensor.common.MockSensor'> suggest an incorrect unit of measurement: invalid_unit"
+        in caplog.text
+    )
 
 
 @pytest.mark.parametrize(