diff --git a/homeassistant/components/mikrotik/device_tracker.py b/homeassistant/components/mikrotik/device_tracker.py
index e7c5e5655a0..01075a5f2d8 100644
--- a/homeassistant/components/mikrotik/device_tracker.py
+++ b/homeassistant/components/mikrotik/device_tracker.py
@@ -12,7 +12,7 @@ from homeassistant.helpers.device_registry import CONNECTION_NETWORK_MAC
 from homeassistant.helpers.dispatcher import async_dispatcher_connect
 import homeassistant.util.dt as dt_util
 
-from .const import ATTR_MANUFACTURER, DOMAIN
+from .const import DOMAIN
 
 _LOGGER = logging.getLogger(__name__)
 
@@ -115,10 +115,10 @@ class MikrotikHubTracker(ScannerEntity):
         """Return a client description for device registry."""
         info = {
             "connections": {(CONNECTION_NETWORK_MAC, self.device.mac)},
-            "manufacturer": ATTR_MANUFACTURER,
             "identifiers": {(DOMAIN, self.device.mac)},
-            "name": self.name,
-            "via_device": (DOMAIN, self.hub.serial_num),
+            # We only get generic info from device discovery and so don't want
+            # to override API specific info that integrations can provide
+            "default_name": self.name,
         }
         return info
 
diff --git a/homeassistant/helpers/device_registry.py b/homeassistant/helpers/device_registry.py
index b2e3bfd7a32..a52a3837868 100644
--- a/homeassistant/helpers/device_registry.py
+++ b/homeassistant/helpers/device_registry.py
@@ -209,6 +209,9 @@ class DeviceRegistry:
         manufacturer=_UNDEF,
         model=_UNDEF,
         name=_UNDEF,
+        default_manufacturer=_UNDEF,
+        default_model=_UNDEF,
+        default_name=_UNDEF,
         sw_version=_UNDEF,
         entry_type=_UNDEF,
         via_device=None,
@@ -236,6 +239,16 @@ class DeviceRegistry:
                 device = deleted_device.to_device_entry()
             self._add_device(device)
 
+        else:
+            if default_manufacturer and not device.manufacturer:
+                manufacturer = default_manufacturer
+
+            if default_model and not device.model:
+                model = default_model
+
+            if default_name and not device.name:
+                name = default_name
+
         if via_device is not None:
             via = self.async_get_device({via_device}, set())
             via_device_id = via.id if via else _UNDEF
diff --git a/homeassistant/helpers/entity_platform.py b/homeassistant/helpers/entity_platform.py
index 90e3cdb2f4d..0ca2010df48 100644
--- a/homeassistant/helpers/entity_platform.py
+++ b/homeassistant/helpers/entity_platform.py
@@ -378,6 +378,9 @@ class EntityPlatform:
                     "manufacturer",
                     "model",
                     "name",
+                    "default_manufacturer",
+                    "default_model",
+                    "default_name",
                     "sw_version",
                     "entry_type",
                     "via_device",
diff --git a/tests/helpers/test_device_registry.py b/tests/helpers/test_device_registry.py
index 181a012807a..5b671dce134 100644
--- a/tests/helpers/test_device_registry.py
+++ b/tests/helpers/test_device_registry.py
@@ -839,3 +839,35 @@ async def test_restore_simple_device(hass, registry, update_events):
     assert update_events[2]["device_id"] == entry2.id
     assert update_events[3]["action"] == "create"
     assert update_events[3]["device_id"] == entry3.id
+
+
+async def test_get_or_create_sets_default_values(hass, registry):
+    """Make sure we do not duplicate entries."""
+    entry = registry.async_get_or_create(
+        identifiers={("bridgeid", "0123")}, config_entry_id="1234"
+    )
+    assert entry.name is None
+    assert entry.model is None
+    assert entry.manufacturer is None
+
+    entry = registry.async_get_or_create(
+        config_entry_id="1234",
+        identifiers={("bridgeid", "0123")},
+        default_name="default name 1",
+        default_model="default model 1",
+        default_manufacturer="default manufacturer 1",
+    )
+    assert entry.name == "default name 1"
+    assert entry.model == "default model 1"
+    assert entry.manufacturer == "default manufacturer 1"
+
+    entry = registry.async_get_or_create(
+        config_entry_id="1234",
+        identifiers={("bridgeid", "0123")},
+        default_name="default name 2",
+        default_model="default model 2",
+        default_manufacturer="default manufacturer 2",
+    )
+    assert entry.name == "default name 1"
+    assert entry.model == "default model 1"
+    assert entry.manufacturer == "default manufacturer 1"
diff --git a/tests/helpers/test_entity_platform.py b/tests/helpers/test_entity_platform.py
index 6d03b087151..43939f44e7e 100644
--- a/tests/helpers/test_entity_platform.py
+++ b/tests/helpers/test_entity_platform.py
@@ -777,7 +777,13 @@ async def test_device_info_not_overrides(hass):
         async_add_entities(
             [
                 MockEntity(
-                    unique_id="qwer", device_info={"connections": {("mac", "abcd")}}
+                    unique_id="qwer",
+                    device_info={
+                        "connections": {("mac", "abcd")},
+                        "default_name": "default name 1",
+                        "default_model": "default model 1",
+                        "default_manufacturer": "default manufacturer 1",
+                    },
                 )
             ]
         )