diff --git a/homeassistant/components/zeroconf/__init__.py b/homeassistant/components/zeroconf/__init__.py
index 9d7dd73be01..f12752dc5c3 100644
--- a/homeassistant/components/zeroconf/__init__.py
+++ b/homeassistant/components/zeroconf/__init__.py
@@ -55,6 +55,7 @@ HOMEKIT_TYPES = [
     # Thread based devices
     "_hap._udp.local.",
 ]
+_HOMEKIT_MODEL_SPLITS = (None, " ", "-")
 
 # Top level keys we support matching against in properties that are always matched in
 # lower case. ex: ZeroconfServiceInfo.name
@@ -66,7 +67,8 @@ DEFAULT_DEFAULT_INTERFACE = True
 DEFAULT_IPV6 = True
 
 HOMEKIT_PAIRED_STATUS_FLAG = "sf"
-HOMEKIT_MODEL = "md"
+HOMEKIT_MODEL_LOWER = "md"
+HOMEKIT_MODEL_UPPER = "MD"
 
 # Property key=value has a max length of 255
 # so we use 230 to leave space for key=
@@ -192,7 +194,17 @@ async def async_setup(hass: HomeAssistant, config: ConfigType) -> bool:
     zeroconf_types, homekit_models = await asyncio.gather(
         async_get_zeroconf(hass), async_get_homekit(hass)
     )
-    discovery = ZeroconfDiscovery(hass, zeroconf, zeroconf_types, homekit_models, ipv6)
+    homekit_model_lookup, homekit_model_matchers = _build_homekit_model_lookups(
+        homekit_models
+    )
+    discovery = ZeroconfDiscovery(
+        hass,
+        zeroconf,
+        zeroconf_types,
+        homekit_model_lookup,
+        homekit_model_matchers,
+        ipv6,
+    )
     await discovery.async_setup()
 
     async def _async_zeroconf_hass_start(hass: HomeAssistant, comp: str) -> None:
@@ -212,6 +224,25 @@ async def async_setup(hass: HomeAssistant, config: ConfigType) -> bool:
     return True
 
 
+def _build_homekit_model_lookups(
+    homekit_models: dict[str, HomeKitDiscoveredIntegration]
+) -> tuple[
+    dict[str, HomeKitDiscoveredIntegration],
+    dict[re.Pattern, HomeKitDiscoveredIntegration],
+]:
+    """Build lookups for homekit models."""
+    homekit_model_lookup: dict[str, HomeKitDiscoveredIntegration] = {}
+    homekit_model_matchers: dict[re.Pattern, HomeKitDiscoveredIntegration] = {}
+
+    for model, discovery in homekit_models.items():
+        if "*" in model or "?" in model or "[" in model:
+            homekit_model_matchers[_compile_fnmatch(model)] = discovery
+        else:
+            homekit_model_lookup[model] = discovery
+
+    return homekit_model_lookup, homekit_model_matchers
+
+
 def _get_announced_addresses(
     adapters: list[Adapter],
     first_ip: bytes | None = None,
@@ -347,14 +378,17 @@ class ZeroconfDiscovery:
         hass: HomeAssistant,
         zeroconf: HaZeroconf,
         zeroconf_types: dict[str, list[dict[str, str | dict[str, str]]]],
-        homekit_models: dict[str, HomeKitDiscoveredIntegration],
+        homekit_model_lookups: dict[str, HomeKitDiscoveredIntegration],
+        homekit_model_matchers: dict[re.Pattern, HomeKitDiscoveredIntegration],
         ipv6: bool,
     ) -> None:
         """Init discovery."""
         self.hass = hass
         self.zeroconf = zeroconf
         self.zeroconf_types = zeroconf_types
-        self.homekit_models = homekit_models
+        self.homekit_model_lookups = homekit_model_lookups
+        self.homekit_model_matchers = homekit_model_matchers
+
         self.ipv6 = ipv6
 
         self.async_service_browser: HaAsyncServiceBrowser | None = None
@@ -450,14 +484,14 @@ class ZeroconfDiscovery:
 
         # If we can handle it as a HomeKit discovery, we do that here.
         if service_type in HOMEKIT_TYPES and (
-            homekit_model := async_get_homekit_discovery_domain(
-                self.homekit_models, props
+            homekit_discovery := async_get_homekit_discovery(
+                self.homekit_model_lookups, self.homekit_model_matchers, props
             )
         ):
-            domain = homekit_model.domain
+            domain = homekit_discovery.domain
             discovery_flow.async_create_flow(
                 self.hass,
-                homekit_model.domain,
+                homekit_discovery.domain,
                 {"source": config_entries.SOURCE_HOMEKIT},
                 info,
             )
@@ -468,7 +502,7 @@ class ZeroconfDiscovery:
             # We only send updates to homekit_controller
             # if the device is already paired in order to avoid
             # offering a second discovery for the same device
-            if not is_homekit_paired(props) and not homekit_model.always_discover:
+            if not is_homekit_paired(props) and not homekit_discovery.always_discover:
                 # If the device is paired with HomeKit we must send on
                 # the update to homekit_controller so it can see when
                 # the 'c#' field is updated. This is used to detect
@@ -513,31 +547,28 @@ class ZeroconfDiscovery:
             )
 
 
-def async_get_homekit_discovery_domain(
-    homekit_models: dict[str, HomeKitDiscoveredIntegration], props: dict[str, Any]
+def async_get_homekit_discovery(
+    homekit_model_lookups: dict[str, HomeKitDiscoveredIntegration],
+    homekit_model_matchers: dict[re.Pattern, HomeKitDiscoveredIntegration],
+    props: dict[str, Any],
 ) -> HomeKitDiscoveredIntegration | None:
     """Handle a HomeKit discovery.
 
     Return the domain to forward the discovery data to
     """
-    model = None
-    for key in props:
-        if key.lower() == HOMEKIT_MODEL:
-            model = props[key]
-            break
-
-    if model is None:
+    if not (model := props.get(HOMEKIT_MODEL_LOWER) or props.get(HOMEKIT_MODEL_UPPER)):
         return None
 
-    for test_model in homekit_models:
-        if (
-            model != test_model
-            and not model.startswith((f"{test_model} ", f"{test_model}-"))
-            and not _memorized_fnmatch(model, test_model)
-        ):
-            continue
+    assert isinstance(model, str)
 
-        return homekit_models[test_model]
+    for split_str in _HOMEKIT_MODEL_SPLITS:
+        key = (model.split(split_str))[0] if split_str else model
+        if discovery := homekit_model_lookups.get(key):
+            return discovery
+
+    for pattern, discovery in homekit_model_matchers.items():
+        if pattern.match(model):
+            return discovery
 
     return None