diff --git a/homeassistant/components/analytics_insights/__init__.py b/homeassistant/components/analytics_insights/__init__.py
index 2078d9715f4..1c5118ca004 100644
--- a/homeassistant/components/analytics_insights/__init__.py
+++ b/homeassistant/components/analytics_insights/__init__.py
@@ -46,6 +46,7 @@ async def async_setup_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
     )
 
     await hass.config_entries.async_forward_entry_setups(entry, PLATFORMS)
+    entry.async_on_unload(entry.add_update_listener(update_listener))
 
     return True
 
@@ -56,3 +57,8 @@ async def async_unload_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
         hass.data[DOMAIN].pop(entry.entry_id)
 
     return unload_ok
+
+
+async def update_listener(hass: HomeAssistant, entry: ConfigEntry) -> None:
+    """Handle options update."""
+    await hass.config_entries.async_reload(entry.entry_id)
diff --git a/homeassistant/components/analytics_insights/config_flow.py b/homeassistant/components/analytics_insights/config_flow.py
index afa6b2bac38..eb6d0f87079 100644
--- a/homeassistant/components/analytics_insights/config_flow.py
+++ b/homeassistant/components/analytics_insights/config_flow.py
@@ -10,7 +10,13 @@ from python_homeassistant_analytics import (
 from python_homeassistant_analytics.models import IntegrationType
 import voluptuous as vol
 
-from homeassistant.config_entries import ConfigFlow
+from homeassistant.config_entries import (
+    ConfigEntry,
+    ConfigFlow,
+    OptionsFlow,
+    OptionsFlowWithConfigEntry,
+)
+from homeassistant.core import callback
 from homeassistant.data_entry_flow import FlowResult
 from homeassistant.helpers.aiohttp_client import async_get_clientsession
 from homeassistant.helpers.selector import (
@@ -31,6 +37,12 @@ INTEGRATION_TYPES_WITHOUT_ANALYTICS = (
 class HomeassistantAnalyticsConfigFlow(ConfigFlow, domain=DOMAIN):
     """Handle a config flow for Homeassistant Analytics."""
 
+    @staticmethod
+    @callback
+    def async_get_options_flow(config_entry: ConfigEntry) -> OptionsFlow:
+        """Get the options flow for this handler."""
+        return HomeassistantAnalyticsOptionsFlowHandler(config_entry)
+
     async def async_step_user(
         self, user_input: dict[str, Any] | None = None
     ) -> FlowResult:
@@ -72,3 +84,49 @@ class HomeassistantAnalyticsConfigFlow(ConfigFlow, domain=DOMAIN):
                 }
             ),
         )
+
+
+class HomeassistantAnalyticsOptionsFlowHandler(OptionsFlowWithConfigEntry):
+    """Handle Homeassistant Analytics options."""
+
+    async def async_step_init(
+        self, user_input: dict[str, Any] | None = None
+    ) -> FlowResult:
+        """Manage the options."""
+        if user_input:
+            return self.async_create_entry(title="", data=user_input)
+
+        client = HomeassistantAnalyticsClient(
+            session=async_get_clientsession(self.hass)
+        )
+        try:
+            integrations = await client.get_integrations()
+        except HomeassistantAnalyticsConnectionError:
+            LOGGER.exception("Error connecting to Home Assistant analytics")
+            return self.async_abort(reason="cannot_connect")
+
+        options = [
+            SelectOptionDict(
+                value=domain,
+                label=integration.title,
+            )
+            for domain, integration in integrations.items()
+            if integration.integration_type not in INTEGRATION_TYPES_WITHOUT_ANALYTICS
+        ]
+        return self.async_show_form(
+            step_id="init",
+            data_schema=self.add_suggested_values_to_schema(
+                vol.Schema(
+                    {
+                        vol.Required(CONF_TRACKED_INTEGRATIONS): SelectSelector(
+                            SelectSelectorConfig(
+                                options=options,
+                                multiple=True,
+                                sort=True,
+                            )
+                        ),
+                    },
+                ),
+                self.options,
+            ),
+        )
diff --git a/homeassistant/components/analytics_insights/strings.json b/homeassistant/components/analytics_insights/strings.json
index c6890524a6b..5c249a1cd5a 100644
--- a/homeassistant/components/analytics_insights/strings.json
+++ b/homeassistant/components/analytics_insights/strings.json
@@ -7,12 +7,21 @@
         }
       }
     },
-    "error": {
+    "abort": {
       "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]",
-      "unknown": "[%key:common::config_flow::error::unknown%]"
+      "already_configured": "[%key:common::config_flow::abort::already_configured_service%]"
+    }
+  },
+  "options": {
+    "step": {
+      "init": {
+        "data": {
+          "tracked_integrations": "[%key:component::analytics_insights::config::step::user::data::tracked_integrations%]"
+        }
+      }
     },
     "abort": {
-      "already_configured": "[%key:common::config_flow::abort::already_configured_service%]"
+      "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]"
     }
   }
 }
diff --git a/tests/components/analytics_insights/fixtures/integrations.json b/tests/components/analytics_insights/fixtures/integrations.json
index eb42216c232..d43f75ab32e 100644
--- a/tests/components/analytics_insights/fixtures/integrations.json
+++ b/tests/components/analytics_insights/fixtures/integrations.json
@@ -5,5 +5,12 @@
     "quality_scale": "",
     "iot_class": "Cloud Polling",
     "integration_type": "service"
+  },
+  "hue": {
+    "title": "Philips Hue",
+    "description": "Instructions on setting up Philips Hue within Home Assistant.",
+    "quality_scale": "platinum",
+    "iot_class": "Local Push",
+    "integration_type": "hub"
   }
 }
diff --git a/tests/components/analytics_insights/test_config_flow.py b/tests/components/analytics_insights/test_config_flow.py
index 4046bd040df..a93290745f2 100644
--- a/tests/components/analytics_insights/test_config_flow.py
+++ b/tests/components/analytics_insights/test_config_flow.py
@@ -12,6 +12,7 @@ from homeassistant.core import HomeAssistant
 from homeassistant.data_entry_flow import FlowResultType
 
 from tests.common import MockConfigEntry
+from tests.components.analytics_insights import setup_integration
 
 
 async def test_form(
@@ -68,3 +69,48 @@ async def test_form_already_configured(
     )
     assert result["type"] == FlowResultType.ABORT
     assert result["reason"] == "already_configured"
+
+
+async def test_options_flow(
+    hass: HomeAssistant,
+    mock_analytics_client: AsyncMock,
+    mock_config_entry: MockConfigEntry,
+) -> None:
+    """Test options flow."""
+    await setup_integration(hass, mock_config_entry)
+    result = await hass.config_entries.options.async_init(mock_config_entry.entry_id)
+    await hass.async_block_till_done()
+    assert result["type"] == FlowResultType.FORM
+
+    mock_analytics_client.get_integrations.reset_mock()
+    result = await hass.config_entries.options.async_configure(
+        result["flow_id"],
+        user_input={
+            CONF_TRACKED_INTEGRATIONS: ["youtube", "hue"],
+        },
+    )
+    await hass.async_block_till_done()
+
+    assert result["type"] == FlowResultType.CREATE_ENTRY
+    assert result["data"] == {
+        CONF_TRACKED_INTEGRATIONS: ["youtube", "hue"],
+    }
+    await hass.async_block_till_done()
+    mock_analytics_client.get_integrations.assert_called_once()
+
+
+async def test_options_flow_cannot_connect(
+    hass: HomeAssistant,
+    mock_analytics_client: AsyncMock,
+    mock_config_entry: MockConfigEntry,
+) -> None:
+    """Test we handle cannot connect error."""
+
+    mock_analytics_client.get_integrations.side_effect = (
+        HomeassistantAnalyticsConnectionError
+    )
+    mock_config_entry.add_to_hass(hass)
+    result = await hass.config_entries.options.async_init(mock_config_entry.entry_id)
+    await hass.async_block_till_done()
+    assert result["type"] == FlowResultType.ABORT
+    assert result["reason"] == "cannot_connect"