diff --git a/homeassistant/components/bluetooth/manager.py b/homeassistant/components/bluetooth/manager.py
index 9c7954eb86a..dbb165f7cd9 100644
--- a/homeassistant/components/bluetooth/manager.py
+++ b/homeassistant/components/bluetooth/manager.py
@@ -483,15 +483,19 @@ class BluetoothManager:
         # immediately with the last packet so the subscriber can see the
         # device.
         all_history = self._get_history_by_type(connectable)
-        if (
-            (address := callback_matcher.get(ADDRESS))
-            and (service_info := all_history.get(address))
-            and ble_device_matches(callback_matcher, service_info)
-        ):
-            try:
-                callback(service_info, BluetoothChange.ADVERTISEMENT)
-            except Exception:  # pylint: disable=broad-except
-                _LOGGER.exception("Error in bluetooth callback")
+        service_infos: Iterable[BluetoothServiceInfoBleak] = []
+        if address := callback_matcher.get(ADDRESS):
+            if service_info := all_history.get(address):
+                service_infos = [service_info]
+        else:
+            service_infos = all_history.values()
+
+        for service_info in service_infos:
+            if ble_device_matches(callback_matcher, service_info):
+                try:
+                    callback(service_info, BluetoothChange.ADVERTISEMENT)
+                except Exception:  # pylint: disable=broad-except
+                    _LOGGER.exception("Error in bluetooth callback")
 
         return _async_remove_callback
 
diff --git a/tests/components/bluetooth/test_init.py b/tests/components/bluetooth/test_init.py
index 495877118e7..c9a5e6c78a7 100644
--- a/tests/components/bluetooth/test_init.py
+++ b/tests/components/bluetooth/test_init.py
@@ -1089,6 +1089,16 @@ async def test_register_callbacks(hass, mock_bleak_scanner_start, enable_bluetoo
         hass.bus.async_fire(EVENT_HOMEASSISTANT_STARTED)
         await hass.async_block_till_done()
 
+        seen_switchbot_device = BLEDevice("44:44:33:11:23:46", "wohand")
+        seen_switchbot_adv = generate_advertisement_data(
+            local_name="wohand",
+            service_uuids=["cba20d00-224d-11e6-9fb8-0002a5d5c51b"],
+            manufacturer_data={89: b"\xd8.\xad\xcd\r\x85"},
+            service_data={"00000d00-0000-1000-8000-00805f9b34fb": b"H\x10c"},
+        )
+
+        inject_advertisement(hass, seen_switchbot_device, seen_switchbot_adv)
+
         cancel = bluetooth.async_register_callback(
             hass,
             _fake_subscriber,
@@ -1125,7 +1135,7 @@ async def test_register_callbacks(hass, mock_bleak_scanner_start, enable_bluetoo
         inject_advertisement(hass, empty_device, empty_adv)
         await hass.async_block_till_done()
 
-    assert len(callbacks) == 1
+    assert len(callbacks) == 2
 
     service_info: BluetoothServiceInfo = callbacks[0][0]
     assert service_info.name == "wohand"