diff --git a/homeassistant/helpers/entity_platform.py b/homeassistant/helpers/entity_platform.py
index 9d6a1d0e1d2..c164e3b1052 100644
--- a/homeassistant/helpers/entity_platform.py
+++ b/homeassistant/helpers/entity_platform.py
@@ -618,8 +618,13 @@ class EntityPlatform:
                         **device_info,
                     )
                 except dev_reg.DeviceInfoError as exc:
-                    self.logger.error("Ignoring invalid device info: %s", str(exc))
-                    device = None
+                    self.logger.error(
+                        "%s: Not adding entity with invalid device info: %s",
+                        self.platform_name,
+                        str(exc),
+                    )
+                    entity.add_to_platform_abort()
+                    return
             else:
                 device = None
 
diff --git a/tests/helpers/test_entity_platform.py b/tests/helpers/test_entity_platform.py
index 77914a49894..0bbfedb8926 100644
--- a/tests/helpers/test_entity_platform.py
+++ b/tests/helpers/test_entity_platform.py
@@ -1853,23 +1853,27 @@ async def test_device_name_defaulting_config_entry(
 
 
 @pytest.mark.parametrize(
-    ("device_info"),
+    ("device_info", "number_of_entities"),
     [
         # No identifiers
-        {},
-        {"name": "bla"},
-        {"default_name": "bla"},
+        ({}, 1),  # Empty device info does not prevent the entity from being created
+        ({"name": "bla"}, 0),
+        ({"default_name": "bla"}, 0),
         # Match multiple types
-        {
-            "identifiers": {("hue", "1234")},
-            "name": "bla",
-            "default_name": "yo",
-        },
+        (
+            {
+                "identifiers": {("hue", "1234")},
+                "name": "bla",
+                "default_name": "yo",
+            },
+            0,
+        ),
     ],
 )
 async def test_device_type_error_checking(
     hass: HomeAssistant,
     device_info: dict,
+    number_of_entities: int,
 ) -> None:
     """Test catching invalid device info."""
 
@@ -1895,6 +1899,6 @@ async def test_device_type_error_checking(
 
     dev_reg = dr.async_get(hass)
     assert len(dev_reg.devices) == 0
-    # Entity should still be registered
     ent_reg = er.async_get(hass)
-    assert ent_reg.async_get("test_domain.test_qwer") is not None
+    assert len(ent_reg.entities) == number_of_entities
+    assert len(hass.states.async_all()) == number_of_entities