diff --git a/homeassistant/components/flipr/__init__.py b/homeassistant/components/flipr/__init__.py
index f02911e30d5..9eba3206720 100644
--- a/homeassistant/components/flipr/__init__.py
+++ b/homeassistant/components/flipr/__init__.py
@@ -15,7 +15,7 @@ from homeassistant.helpers.update_coordinator import (
     UpdateFailed,
 )
 
-from .const import ATTRIBUTION, CONF_FLIPR_ID, DOMAIN, MANUFACTURER, NAME
+from .const import ATTRIBUTION, CONF_FLIPR_ID, DOMAIN, MANUFACTURER
 
 _LOGGER = logging.getLogger(__name__)
 
@@ -84,6 +84,7 @@ class FliprEntity(CoordinatorEntity):
     """Implements a common class elements representing the Flipr component."""
 
     _attr_attribution = ATTRIBUTION
+    _attr_has_entity_name = True
 
     def __init__(
         self, coordinator: DataUpdateCoordinator, description: EntityDescription
@@ -98,7 +99,5 @@ class FliprEntity(CoordinatorEntity):
             self._attr_device_info = DeviceInfo(
                 identifiers={(DOMAIN, flipr_id)},
                 manufacturer=MANUFACTURER,
-                name=NAME,
+                name=f"Flipr {flipr_id}",
             )
-
-            self._attr_name = f"Flipr {flipr_id} {description.name}"
diff --git a/homeassistant/components/flipr/binary_sensor.py b/homeassistant/components/flipr/binary_sensor.py
index 646e260bd60..76385167d38 100644
--- a/homeassistant/components/flipr/binary_sensor.py
+++ b/homeassistant/components/flipr/binary_sensor.py
@@ -16,12 +16,12 @@ from .const import DOMAIN
 BINARY_SENSORS_TYPES: tuple[BinarySensorEntityDescription, ...] = (
     BinarySensorEntityDescription(
         key="ph_status",
-        name="PH Status",
+        translation_key="ph_status",
         device_class=BinarySensorDeviceClass.PROBLEM,
     ),
     BinarySensorEntityDescription(
         key="chlorine_status",
-        name="Chlorine Status",
+        translation_key="chlorine_status",
         device_class=BinarySensorDeviceClass.PROBLEM,
     ),
 )
diff --git a/homeassistant/components/flipr/sensor.py b/homeassistant/components/flipr/sensor.py
index 57044289110..078e581edda 100644
--- a/homeassistant/components/flipr/sensor.py
+++ b/homeassistant/components/flipr/sensor.py
@@ -18,39 +18,38 @@ from .const import DOMAIN
 SENSOR_TYPES: tuple[SensorEntityDescription, ...] = (
     SensorEntityDescription(
         key="chlorine",
-        name="Chlorine",
+        translation_key="chlorine",
         native_unit_of_measurement=UnitOfElectricPotential.MILLIVOLT,
         icon="mdi:pool",
         state_class=SensorStateClass.MEASUREMENT,
     ),
     SensorEntityDescription(
         key="ph",
-        name="pH",
+        translation_key="ph",
         icon="mdi:pool",
         state_class=SensorStateClass.MEASUREMENT,
     ),
     SensorEntityDescription(
         key="temperature",
-        name="Water Temp",
+        translation_key="water_temperature",
         device_class=SensorDeviceClass.TEMPERATURE,
         native_unit_of_measurement=UnitOfTemperature.CELSIUS,
         state_class=SensorStateClass.MEASUREMENT,
     ),
     SensorEntityDescription(
         key="date_time",
-        name="Last Measured",
+        translation_key="last_measured",
         device_class=SensorDeviceClass.TIMESTAMP,
     ),
     SensorEntityDescription(
         key="red_ox",
-        name="Red OX",
+        translation_key="red_ox",
         native_unit_of_measurement=UnitOfElectricPotential.MILLIVOLT,
         icon="mdi:pool",
         state_class=SensorStateClass.MEASUREMENT,
     ),
     SensorEntityDescription(
         key="battery",
-        name="Battery Level",
         native_unit_of_measurement=PERCENTAGE,
         state_class=SensorStateClass.MEASUREMENT,
         device_class=SensorDeviceClass.BATTERY,
diff --git a/homeassistant/components/flipr/strings.json b/homeassistant/components/flipr/strings.json
index 55feaa691f7..24557ff177b 100644
--- a/homeassistant/components/flipr/strings.json
+++ b/homeassistant/components/flipr/strings.json
@@ -26,5 +26,32 @@
     "abort": {
       "already_configured": "[%key:common::config_flow::abort::already_configured_device%]"
     }
+  },
+  "entity": {
+    "binary_sensor": {
+      "ph_status": {
+        "name": "pH status"
+      },
+      "chlorine_status": {
+        "name": "Chlorine status"
+      }
+    },
+    "sensor": {
+      "chlorine": {
+        "name": "Chlorine"
+      },
+      "ph": {
+        "name": "pH"
+      },
+      "water_temperature": {
+        "name": "Water temperature"
+      },
+      "last_measured": {
+        "name": "Last measured"
+      },
+      "red_ox": {
+        "name": "Red OX"
+      }
+    }
   }
 }
diff --git a/tests/components/flipr/test_sensor.py b/tests/components/flipr/test_sensor.py
index cd31ec33c12..54684722802 100644
--- a/tests/components/flipr/test_sensor.py
+++ b/tests/components/flipr/test_sensor.py
@@ -66,7 +66,7 @@ async def test_sensors(hass: HomeAssistant, entity_registry: er.EntityRegistry)
     assert state.attributes.get(ATTR_STATE_CLASS) is SensorStateClass.MEASUREMENT
     assert state.state == "7.03"
 
-    state = hass.states.get("sensor.flipr_myfliprid_water_temp")
+    state = hass.states.get("sensor.flipr_myfliprid_water_temperature")
     assert state
     assert state.attributes.get(ATTR_ICON) is None
     assert state.attributes.get(ATTR_UNIT_OF_MEASUREMENT) == UnitOfTemperature.CELSIUS
@@ -94,7 +94,7 @@ async def test_sensors(hass: HomeAssistant, entity_registry: er.EntityRegistry)
     assert state.attributes.get(ATTR_STATE_CLASS) is SensorStateClass.MEASUREMENT
     assert state.state == "0.23654886"
 
-    state = hass.states.get("sensor.flipr_myfliprid_battery_level")
+    state = hass.states.get("sensor.flipr_myfliprid_battery")
     assert state
     assert state.attributes.get(ATTR_ICON) is None
     assert state.attributes.get(ATTR_UNIT_OF_MEASUREMENT) == PERCENTAGE