diff --git a/homeassistant/components/samsungtv/bridge.py b/homeassistant/components/samsungtv/bridge.py
index ee761696cc0..dc8eb862ff7 100644
--- a/homeassistant/components/samsungtv/bridge.py
+++ b/homeassistant/components/samsungtv/bridge.py
@@ -22,7 +22,7 @@ from .const import (
     LOGGER,
     METHOD_LEGACY,
     RESULT_AUTH_MISSING,
-    RESULT_NOT_SUCCESSFUL,
+    RESULT_CANNOT_CONNECT,
     RESULT_NOT_SUPPORTED,
     RESULT_SUCCESS,
     VALUE_CONF_ID,
@@ -164,7 +164,7 @@ class SamsungTVLegacyBridge(SamsungTVBridge):
             return RESULT_NOT_SUPPORTED
         except OSError as err:
             LOGGER.debug("Failing config: %s, error: %s", config, err)
-            return RESULT_NOT_SUCCESSFUL
+            return RESULT_CANNOT_CONNECT
 
     def _get_remote(self):
         """Create or return a remote control instance."""
@@ -232,7 +232,7 @@ class SamsungTVWSBridge(SamsungTVBridge):
             if result:
                 return result
 
-        return RESULT_NOT_SUCCESSFUL
+        return RESULT_CANNOT_CONNECT
 
     def _send_key(self, key):
         """Send the key using websocket protocol."""
diff --git a/homeassistant/components/samsungtv/config_flow.py b/homeassistant/components/samsungtv/config_flow.py
index 9c18600670c..7a7fa26f922 100644
--- a/homeassistant/components/samsungtv/config_flow.py
+++ b/homeassistant/components/samsungtv/config_flow.py
@@ -31,7 +31,7 @@ from .const import (
     METHOD_LEGACY,
     METHOD_WEBSOCKET,
     RESULT_AUTH_MISSING,
-    RESULT_NOT_SUCCESSFUL,
+    RESULT_CANNOT_CONNECT,
     RESULT_SUCCESS,
 )
 
@@ -87,10 +87,10 @@ class SamsungTVConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
         for method in SUPPORTED_METHODS:
             self._bridge = SamsungTVBridge.get_bridge(method, self._host)
             result = self._bridge.try_connect()
-            if result != RESULT_NOT_SUCCESSFUL:
+            if result != RESULT_CANNOT_CONNECT:
                 return result
         LOGGER.debug("No working config found")
-        return RESULT_NOT_SUCCESSFUL
+        return RESULT_CANNOT_CONNECT
 
     async def async_step_import(self, user_input=None):
         """Handle configuration by yaml file."""
diff --git a/homeassistant/components/samsungtv/const.py b/homeassistant/components/samsungtv/const.py
index c08f07e6379..e043c74b347 100644
--- a/homeassistant/components/samsungtv/const.py
+++ b/homeassistant/components/samsungtv/const.py
@@ -16,7 +16,7 @@ CONF_ON_ACTION = "turn_on_action"
 
 RESULT_AUTH_MISSING = "auth_missing"
 RESULT_SUCCESS = "success"
-RESULT_NOT_SUCCESSFUL = "not_successful"
+RESULT_CANNOT_CONNECT = "cannot_connect"
 RESULT_NOT_SUPPORTED = "not_supported"
 
 METHOD_LEGACY = "legacy"
diff --git a/homeassistant/components/samsungtv/strings.json b/homeassistant/components/samsungtv/strings.json
index 21b938821fb..b326f2ab548 100644
--- a/homeassistant/components/samsungtv/strings.json
+++ b/homeassistant/components/samsungtv/strings.json
@@ -16,9 +16,9 @@
     },
     "abort": {
       "already_in_progress": "[%key:common::config_flow::abort::already_in_progress%]",
-      "already_configured": "This Samsung TV is already configured.",
+      "already_configured": "[%key:common::config_flow::abort::already_configured_device%]",
       "auth_missing": "Home Assistant is not authorized to connect to this Samsung TV. Please check your TV's settings to authorize Home Assistant.",
-      "not_successful": "Unable to connect to this Samsung TV device.",
+      "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]",
       "not_supported": "This Samsung TV device is currently not supported."
     }
   }
diff --git a/tests/components/samsungtv/test_config_flow.py b/tests/components/samsungtv/test_config_flow.py
index 0e83255c6e3..f8a362e9842 100644
--- a/tests/components/samsungtv/test_config_flow.py
+++ b/tests/components/samsungtv/test_config_flow.py
@@ -211,7 +211,7 @@ async def test_user_not_successful(hass):
             DOMAIN, context={"source": "user"}, data=MOCK_USER_DATA
         )
         assert result["type"] == "abort"
-        assert result["reason"] == "not_successful"
+        assert result["reason"] == "cannot_connect"
 
 
 async def test_user_not_successful_2(hass):
@@ -229,7 +229,7 @@ async def test_user_not_successful_2(hass):
             DOMAIN, context={"source": "user"}, data=MOCK_USER_DATA
         )
         assert result["type"] == "abort"
-        assert result["reason"] == "not_successful"
+        assert result["reason"] == "cannot_connect"
 
 
 async def test_user_already_configured(hass, remote):
@@ -389,7 +389,7 @@ async def test_ssdp_not_successful(hass):
             result["flow_id"], user_input="whatever"
         )
         assert result["type"] == "abort"
-        assert result["reason"] == "not_successful"
+        assert result["reason"] == "cannot_connect"
 
 
 async def test_ssdp_not_successful_2(hass):
@@ -416,7 +416,7 @@ async def test_ssdp_not_successful_2(hass):
             result["flow_id"], user_input="whatever"
         )
         assert result["type"] == "abort"
-        assert result["reason"] == "not_successful"
+        assert result["reason"] == "cannot_connect"
 
 
 async def test_ssdp_already_in_progress(hass, remote):
@@ -570,7 +570,7 @@ async def test_autodetect_none(hass, remote, remotews):
             DOMAIN, context={"source": "user"}, data=MOCK_USER_DATA
         )
         assert result["type"] == "abort"
-        assert result["reason"] == "not_successful"
+        assert result["reason"] == "cannot_connect"
         assert remote.call_count == 1
         assert remote.call_args_list == [
             call(AUTODETECT_LEGACY),