diff --git a/homeassistant/components/insteon/insteon_entity.py b/homeassistant/components/insteon/insteon_entity.py
index 719b58a3d9f..d8fd9b2cbc9 100644
--- a/homeassistant/components/insteon/insteon_entity.py
+++ b/homeassistant/components/insteon/insteon_entity.py
@@ -75,7 +75,10 @@ class InsteonEntity(Entity):
     @property
     def extra_state_attributes(self):
         """Provide attributes for display on device card."""
-        return {"insteon_address": self.address, "insteon_group": self.group}
+        return {
+            "insteon_address": self.address,
+            "insteon_group": self.group,
+        }
 
     @property
     def device_info(self) -> DeviceInfo:
@@ -148,6 +151,13 @@ class InsteonEntity(Entity):
         """Print the device ALDB to the log file."""
         print_aldb_to_log(self._insteon_device.aldb)
 
+    def get_device_property(self, name: str):
+        """Get a single Insteon device property value (raw)."""
+        value = None
+        if (prop := self._insteon_device.properties.get(name)) is not None:
+            value = prop.value if prop.new_value is None else prop.new_value
+        return value
+
     def _get_label(self):
         """Get the device label for grouped devices."""
         label = ""
diff --git a/homeassistant/components/insteon/light.py b/homeassistant/components/insteon/light.py
index 206aa078dc3..e8b95598fb8 100644
--- a/homeassistant/components/insteon/light.py
+++ b/homeassistant/components/insteon/light.py
@@ -1,5 +1,7 @@
 """Support for Insteon lights via PowerLinc Modem."""
 
+from pyinsteon.extended_property import ON_LEVEL
+
 from homeassistant.components.light import (
     ATTR_BRIGHTNESS,
     DOMAIN as LIGHT_DOMAIN,
@@ -53,6 +55,9 @@ class InsteonDimmerEntity(InsteonEntity, LightEntity):
         """Turn light on."""
         if ATTR_BRIGHTNESS in kwargs:
             brightness = int(kwargs[ATTR_BRIGHTNESS])
+        else:
+            brightness = self.get_device_property(ON_LEVEL)
+        if brightness is not None:
             await self._insteon_device.async_on(
                 on_level=brightness, group=self._insteon_device_group.group
             )