diff --git a/homeassistant/components/zha/core/channels/__init__.py b/homeassistant/components/zha/core/channels/__init__.py
index 9e3b69a80df..c703f339e43 100644
--- a/homeassistant/components/zha/core/channels/__init__.py
+++ b/homeassistant/components/zha/core/channels/__init__.py
@@ -202,7 +202,7 @@ class ZigbeeChannel(LogMixin):
         # Xiaomi devices don't need this and it disrupts pairing
         if self._zha_device.manufacturer != "LUMI":
             await self.bind()
-            if self.cluster.cluster_id not in self.cluster.endpoint.out_clusters:
+            if self.cluster.cluster_id in self.cluster.endpoint.in_clusters:
                 for report_config in self._report_config:
                     await self.configure_reporting(
                         report_config["attr"], report_config["config"]