diff --git a/homeassistant/components/zeroconf/__init__.py b/homeassistant/components/zeroconf/__init__.py
index 38544798b9b..d2eaa6ca766 100644
--- a/homeassistant/components/zeroconf/__init__.py
+++ b/homeassistant/components/zeroconf/__init__.py
@@ -279,6 +279,13 @@ async def _async_start_zeroconf_browser(
         else:
             uppercase_mac = None
 
+        if "manufacturer" in info["properties"]:
+            lowercase_manufacturer: str | None = info["properties"][
+                "manufacturer"
+            ].lower()
+        else:
+            lowercase_manufacturer = None
+
         # Not all homekit types are currently used for discovery
         # so not all service type exist in zeroconf_types
         for entry in zeroconf_types.get(service_type, []):
@@ -295,6 +302,14 @@ async def _async_start_zeroconf_browser(
                     and not fnmatch.fnmatch(lowercase_name, entry["name"])
                 ):
                     continue
+                if (
+                    lowercase_manufacturer is not None
+                    and "manufacturer" in entry
+                    and not fnmatch.fnmatch(
+                        lowercase_manufacturer, entry["manufacturer"]
+                    )
+                ):
+                    continue
 
             hass.add_job(
                 hass.config_entries.flow.async_init(
diff --git a/tests/components/zeroconf/test_init.py b/tests/components/zeroconf/test_init.py
index 7bd670fb4c9..e7a30abc73f 100644
--- a/tests/components/zeroconf/test_init.py
+++ b/tests/components/zeroconf/test_init.py
@@ -104,6 +104,24 @@ def get_zeroconf_info_mock(macaddress):
     return mock_zc_info
 
 
+def get_zeroconf_info_mock_manufacturer(manufacturer):
+    """Return info for get_service_info for an zeroconf device."""
+
+    def mock_zc_info(service_type, name):
+        return ServiceInfo(
+            service_type,
+            name,
+            addresses=[b"\n\x00\x00\x14"],
+            port=80,
+            weight=0,
+            priority=0,
+            server="name.local.",
+            properties={b"manufacturer": manufacturer.encode()},
+        )
+
+    return mock_zc_info
+
+
 async def test_setup(hass, mock_zeroconf):
     """Test configured options for a device are loaded via config entry."""
     with patch.object(
@@ -237,7 +255,7 @@ async def test_service_with_invalid_name(hass, mock_zeroconf, caplog):
     assert "Failed to get info for device name" in caplog.text
 
 
-async def test_zeroconf_match(hass, mock_zeroconf):
+async def test_zeroconf_match_macaddress(hass, mock_zeroconf):
     """Test configured options for a device are loaded via config entry."""
 
     def http_only_service_update_mock(zeroconf, services, handlers):
@@ -274,6 +292,39 @@ async def test_zeroconf_match(hass, mock_zeroconf):
     assert mock_config_flow.mock_calls[0][1][0] == "shelly"
 
 
+async def test_zeroconf_match_manufacturer(hass, mock_zeroconf):
+    """Test configured options for a device are loaded via config entry."""
+
+    def http_only_service_update_mock(zeroconf, services, handlers):
+        """Call service update handler."""
+        handlers[0](
+            zeroconf,
+            "_airplay._tcp.local.",
+            "s1000._airplay._tcp.local.",
+            ServiceStateChange.Added,
+        )
+
+    with patch.dict(
+        zc_gen.ZEROCONF,
+        {"_airplay._tcp.local.": [{"domain": "samsungtv", "manufacturer": "samsung*"}]},
+        clear=True,
+    ), patch.object(
+        hass.config_entries.flow, "async_init"
+    ) as mock_config_flow, patch.object(
+        zeroconf, "HaServiceBrowser", side_effect=http_only_service_update_mock
+    ) as mock_service_browser:
+        mock_zeroconf.get_service_info.side_effect = (
+            get_zeroconf_info_mock_manufacturer("Samsung Electronics")
+        )
+        assert await async_setup_component(hass, zeroconf.DOMAIN, {zeroconf.DOMAIN: {}})
+        hass.bus.async_fire(EVENT_HOMEASSISTANT_STARTED)
+        await hass.async_block_till_done()
+
+    assert len(mock_service_browser.mock_calls) == 1
+    assert len(mock_config_flow.mock_calls) == 1
+    assert mock_config_flow.mock_calls[0][1][0] == "samsungtv"
+
+
 async def test_zeroconf_no_match(hass, mock_zeroconf):
     """Test configured options for a device are loaded via config entry."""
 
@@ -306,6 +357,38 @@ async def test_zeroconf_no_match(hass, mock_zeroconf):
     assert len(mock_config_flow.mock_calls) == 0
 
 
+async def test_zeroconf_no_match_manufacturer(hass, mock_zeroconf):
+    """Test configured options for a device are loaded via config entry."""
+
+    def http_only_service_update_mock(zeroconf, services, handlers):
+        """Call service update handler."""
+        handlers[0](
+            zeroconf,
+            "_airplay._tcp.local.",
+            "s1000._airplay._tcp.local.",
+            ServiceStateChange.Added,
+        )
+
+    with patch.dict(
+        zc_gen.ZEROCONF,
+        {"_airplay._tcp.local.": [{"domain": "samsungtv", "manufacturer": "samsung*"}]},
+        clear=True,
+    ), patch.object(
+        hass.config_entries.flow, "async_init"
+    ) as mock_config_flow, patch.object(
+        zeroconf, "HaServiceBrowser", side_effect=http_only_service_update_mock
+    ) as mock_service_browser:
+        mock_zeroconf.get_service_info.side_effect = (
+            get_zeroconf_info_mock_manufacturer("Not Samsung Electronics")
+        )
+        assert await async_setup_component(hass, zeroconf.DOMAIN, {zeroconf.DOMAIN: {}})
+        hass.bus.async_fire(EVENT_HOMEASSISTANT_STARTED)
+        await hass.async_block_till_done()
+
+    assert len(mock_service_browser.mock_calls) == 1
+    assert len(mock_config_flow.mock_calls) == 0
+
+
 async def test_homekit_match_partial_space(hass, mock_zeroconf):
     """Test configured options for a device are loaded via config entry."""
     with patch.dict(