diff --git a/homeassistant/components/vizio/config_flow.py b/homeassistant/components/vizio/config_flow.py
index 04f70da4a8c..4fba0f06165 100644
--- a/homeassistant/components/vizio/config_flow.py
+++ b/homeassistant/components/vizio/config_flow.py
@@ -205,6 +205,11 @@ class VizioConfigFlow(config_entries.ConfigFlow, domain=DOMAIN):
     ) -> Dict[str, Any]:
         """Handle zeroconf discovery."""
 
+        # Set unique ID early to prevent device from getting rediscovered multiple times
+        await self.async_set_unique_id(
+            unique_id=discovery_info[CONF_HOST].split(":")[0], raise_on_progress=True
+        )
+
         discovery_info[
             CONF_HOST
         ] = f"{discovery_info[CONF_HOST]}:{discovery_info[CONF_PORT]}"
diff --git a/tests/components/vizio/test_config_flow.py b/tests/components/vizio/test_config_flow.py
index cf6cdb6afdb..044ca11bc8d 100644
--- a/tests/components/vizio/test_config_flow.py
+++ b/tests/components/vizio/test_config_flow.py
@@ -506,3 +506,29 @@ async def test_zeroconf_flow_already_configured(
     # Flow should abort because device is already setup
     assert result["type"] == data_entry_flow.RESULT_TYPE_ABORT
     assert result["reason"] == "already_setup"
+
+
+async def test_zeroconf_dupe_fail(
+    hass: HomeAssistantType,
+    vizio_connect: pytest.fixture,
+    vizio_bypass_setup: pytest.fixture,
+    vizio_guess_device_type: pytest.fixture,
+) -> None:
+    """Test zeroconf config flow when device gets discovered multiple times."""
+    discovery_info = MOCK_ZEROCONF_SERVICE_INFO.copy()
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN, context={"source": SOURCE_ZEROCONF}, data=discovery_info
+    )
+
+    # Form should always show even if all required properties are discovered
+    assert result["type"] == data_entry_flow.RESULT_TYPE_FORM
+    assert result["step_id"] == "user"
+
+    discovery_info = MOCK_ZEROCONF_SERVICE_INFO.copy()
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN, context={"source": SOURCE_ZEROCONF}, data=discovery_info
+    )
+
+    # Flow should abort because device is already setup
+    assert result["type"] == data_entry_flow.RESULT_TYPE_ABORT
+    assert result["reason"] == "already_in_progress"