diff --git a/homeassistant/components/notify/facebook.py b/homeassistant/components/notify/facebook.py
index bf5bf9cf195..630d5453daf 100644
--- a/homeassistant/components/notify/facebook.py
+++ b/homeassistant/components/notify/facebook.py
@@ -12,50 +12,52 @@ import voluptuous as vol
 
 import homeassistant.helpers.config_validation as cv
 from homeassistant.components.notify import (
-    PLATFORM_SCHEMA, BaseNotificationService)
+    ATTR_TARGET, PLATFORM_SCHEMA, BaseNotificationService)
 
 _LOGGER = logging.getLogger(__name__)
 
-CONF_ID = 'id'
-CONF_PHONE_NUMBER = 'phone_number'
 CONF_PAGE_ACCESS_TOKEN = 'page_access_token'
 BASE_URL = 'https://graph.facebook.com/v2.6/me/messages'
 
 PLATFORM_SCHEMA = PLATFORM_SCHEMA.extend({
-    vol.Required(CONF_PHONE_NUMBER): cv.string,
     vol.Required(CONF_PAGE_ACCESS_TOKEN): cv.string,
 })
 
 
 def get_service(hass, config):
-    """Get the Twitter notification service."""
-    return FacebookNotificationService(
-        config[CONF_PHONE_NUMBER], config[CONF_PAGE_ACCESS_TOKEN]
-    )
+    """Get the Facebook notification service."""
+    return FacebookNotificationService(config[CONF_PAGE_ACCESS_TOKEN])
 
 
 class FacebookNotificationService(BaseNotificationService):
-    """Implementation of a notification service for the Twitter service."""
+    """Implementation of a notification service for the Facebook service."""
 
-    def __init__(self, id, access_token):
+    def __init__(self, access_token):
         """Initialize the service."""
-        self.user_id = id
         self.page_access_token = access_token
 
     def send_message(self, message="", **kwargs):
         """Send some message."""
         payload = {'access_token': self.page_access_token}
-        body = {
-            "recipient": {"phone_number": self.user_id},
-            "message": {"text": message}
-        }
-        import json
-        resp = requests.post(BASE_URL, data=json.dumps(body), params=payload,
-                             headers={'Content-Type': 'application/json'})
-        if resp.status_code != 200:
-            obj = resp.json()
-            error_message = obj['error']['message']
-            error_code = obj['error']['code']
-            _LOGGER.error("Error %s : %s (Code %s)", resp.status_code,
-                          error_message,
-                          error_code)
+        targets = kwargs.get(ATTR_TARGET)
+
+        if not targets:
+            _LOGGER.info("At least 1 target is required")
+            return
+
+        for target in targets:
+            body = {
+                "recipient": {"phone_number": target},
+                "message": {"text": message}
+            }
+            import json
+            resp = requests.post(BASE_URL, data=json.dumps(body),
+                                 params=payload,
+                                 headers={'Content-Type': 'application/json'})
+            if resp.status_code != 200:
+                obj = resp.json()
+                error_message = obj['error']['message']
+                error_code = obj['error']['code']
+                _LOGGER.error("Error %s : %s (Code %s)", resp.status_code,
+                              error_message,
+                              error_code)