diff --git a/homeassistant/components/ssdp/__init__.py b/homeassistant/components/ssdp/__init__.py
index e448fe066c4..4bc9bb24835 100644
--- a/homeassistant/components/ssdp/__init__.py
+++ b/homeassistant/components/ssdp/__init__.py
@@ -42,11 +42,12 @@ from async_upnp_client.utils import CaseInsensitiveDict
 from homeassistant import config_entries
 from homeassistant.components import network
 from homeassistant.const import (
+    EVENT_HOMEASSISTANT_STARTED,
     EVENT_HOMEASSISTANT_STOP,
     MATCH_ALL,
     __version__ as current_version,
 )
-from homeassistant.core import HomeAssistant, callback as core_callback
+from homeassistant.core import Event, HomeAssistant, callback as core_callback
 from homeassistant.data_entry_flow import BaseServiceInfo
 from homeassistant.helpers import config_validation as cv, discovery_flow
 from homeassistant.helpers.aiohttp_client import async_get_clientsession
@@ -728,15 +729,18 @@ class Server:
 
     async def async_start(self) -> None:
         """Start the server."""
-        self.hass.bus.async_listen_once(EVENT_HOMEASSISTANT_STOP, self.async_stop)
-        await self._async_start_upnp_servers()
+        bus = self.hass.bus
+        bus.async_listen_once(EVENT_HOMEASSISTANT_STOP, self.async_stop)
+        bus.async_listen_once(
+            EVENT_HOMEASSISTANT_STARTED, self._async_start_upnp_servers
+        )
 
     async def _async_get_instance_udn(self) -> str:
         """Get Unique Device Name for this instance."""
         instance_id = await async_get_instance_id(self.hass)
         return f"uuid:{instance_id[0:8]}-{instance_id[8:12]}-{instance_id[12:16]}-{instance_id[16:20]}-{instance_id[20:32]}".upper()
 
-    async def _async_start_upnp_servers(self) -> None:
+    async def _async_start_upnp_servers(self, event: Event) -> None:
         """Start the UPnP/SSDP servers."""
         # Update UDN with our instance UDN.
         udn = await self._async_get_instance_udn()
diff --git a/tests/components/ssdp/test_init.py b/tests/components/ssdp/test_init.py
index a80b9f48798..ed5241a42ad 100644
--- a/tests/components/ssdp/test_init.py
+++ b/tests/components/ssdp/test_init.py
@@ -742,6 +742,8 @@ async def test_bind_failure_skips_adapter(
     SsdpListener.async_start = _async_start
     UpnpServer.async_start = _async_start
     await init_ssdp_component(hass)
+    hass.bus.async_fire(EVENT_HOMEASSISTANT_STARTED)
+    await hass.async_block_till_done()
 
     assert "Failed to setup listener for" in caplog.text