diff --git a/homeassistant/components/matter/binary_sensor.py b/homeassistant/components/matter/binary_sensor.py
index bd65b3a0925..7c94c07c8cd 100644
--- a/homeassistant/components/matter/binary_sensor.py
+++ b/homeassistant/components/matter/binary_sensor.py
@@ -65,7 +65,6 @@ DISCOVERY_SCHEMAS = [
         entity_description=MatterBinarySensorEntityDescription(
             key="HueMotionSensor",
             device_class=BinarySensorDeviceClass.MOTION,
-            name="Motion",
             measurement_to_ha=lambda x: (x & 1 == 1) if x is not None else None,
         ),
         entity_class=MatterBinarySensor,
@@ -78,7 +77,6 @@ DISCOVERY_SCHEMAS = [
         entity_description=MatterBinarySensorEntityDescription(
             key="ContactSensor",
             device_class=BinarySensorDeviceClass.DOOR,
-            name="Contact",
             # value is inverted on matter to what we expect
             measurement_to_ha=lambda x: not x,
         ),
@@ -90,7 +88,6 @@ DISCOVERY_SCHEMAS = [
         entity_description=MatterBinarySensorEntityDescription(
             key="OccupancySensor",
             device_class=BinarySensorDeviceClass.OCCUPANCY,
-            name="Occupancy",
             # The first bit = if occupied
             measurement_to_ha=lambda x: (x & 1 == 1) if x is not None else None,
         ),
@@ -102,7 +99,6 @@ DISCOVERY_SCHEMAS = [
         entity_description=MatterBinarySensorEntityDescription(
             key="BatteryChargeLevel",
             device_class=BinarySensorDeviceClass.BATTERY,
-            name="Battery Status",
             measurement_to_ha=lambda x: x
             != clusters.PowerSource.Enums.BatChargeLevelEnum.kOk,
         ),
diff --git a/homeassistant/components/matter/cover.py b/homeassistant/components/matter/cover.py
index 61c5d4cd2ff..590f325cf22 100644
--- a/homeassistant/components/matter/cover.py
+++ b/homeassistant/components/matter/cover.py
@@ -199,7 +199,7 @@ class MatterCover(MatterEntity, CoverEntity):
 DISCOVERY_SCHEMAS = [
     MatterDiscoverySchema(
         platform=Platform.COVER,
-        entity_description=CoverEntityDescription(key="MatterCover"),
+        entity_description=CoverEntityDescription(key="MatterCover", name=None),
         entity_class=MatterCover,
         required_attributes=(
             clusters.WindowCovering.Attributes.OperationalStatus,
@@ -212,7 +212,9 @@ DISCOVERY_SCHEMAS = [
     ),
     MatterDiscoverySchema(
         platform=Platform.COVER,
-        entity_description=CoverEntityDescription(key="MatterCoverPositionAwareLift"),
+        entity_description=CoverEntityDescription(
+            key="MatterCoverPositionAwareLift", name=None
+        ),
         entity_class=MatterCover,
         required_attributes=(
             clusters.WindowCovering.Attributes.OperationalStatus,
@@ -225,7 +227,9 @@ DISCOVERY_SCHEMAS = [
     ),
     MatterDiscoverySchema(
         platform=Platform.COVER,
-        entity_description=CoverEntityDescription(key="MatterCoverPositionAwareTilt"),
+        entity_description=CoverEntityDescription(
+            key="MatterCoverPositionAwareTilt", name=None
+        ),
         entity_class=MatterCover,
         required_attributes=(
             clusters.WindowCovering.Attributes.OperationalStatus,
@@ -239,7 +243,7 @@ DISCOVERY_SCHEMAS = [
     MatterDiscoverySchema(
         platform=Platform.COVER,
         entity_description=CoverEntityDescription(
-            key="MatterCoverPositionAwareLiftAndTilt"
+            key="MatterCoverPositionAwareLiftAndTilt", name=None
         ),
         entity_class=MatterCover,
         required_attributes=(
diff --git a/homeassistant/components/matter/light.py b/homeassistant/components/matter/light.py
index 4c220ab85ea..facdb6752d3 100644
--- a/homeassistant/components/matter/light.py
+++ b/homeassistant/components/matter/light.py
@@ -358,7 +358,7 @@ class MatterLight(MatterEntity, LightEntity):
 DISCOVERY_SCHEMAS = [
     MatterDiscoverySchema(
         platform=Platform.LIGHT,
-        entity_description=LightEntityDescription(key="MatterLight"),
+        entity_description=LightEntityDescription(key="MatterLight", name=None),
         entity_class=MatterLight,
         required_attributes=(clusters.OnOff.Attributes.OnOff,),
         optional_attributes=(
@@ -380,7 +380,9 @@ DISCOVERY_SCHEMAS = [
     # Additional schema to match (HS Color) lights with incorrect/missing device type
     MatterDiscoverySchema(
         platform=Platform.LIGHT,
-        entity_description=LightEntityDescription(key="MatterHSColorLightFallback"),
+        entity_description=LightEntityDescription(
+            key="MatterHSColorLightFallback", name=None
+        ),
         entity_class=MatterLight,
         required_attributes=(
             clusters.OnOff.Attributes.OnOff,
@@ -398,7 +400,9 @@ DISCOVERY_SCHEMAS = [
     # Additional schema to match (XY Color) lights with incorrect/missing device type
     MatterDiscoverySchema(
         platform=Platform.LIGHT,
-        entity_description=LightEntityDescription(key="MatterXYColorLightFallback"),
+        entity_description=LightEntityDescription(
+            key="MatterXYColorLightFallback", name=None
+        ),
         entity_class=MatterLight,
         required_attributes=(
             clusters.OnOff.Attributes.OnOff,
@@ -417,7 +421,7 @@ DISCOVERY_SCHEMAS = [
     MatterDiscoverySchema(
         platform=Platform.LIGHT,
         entity_description=LightEntityDescription(
-            key="MatterColorTemperatureLightFallback"
+            key="MatterColorTemperatureLightFallback", name=None
         ),
         entity_class=MatterLight,
         required_attributes=(
@@ -430,7 +434,9 @@ DISCOVERY_SCHEMAS = [
     # Additional schema to match generic dimmable lights with incorrect/missing device type
     MatterDiscoverySchema(
         platform=Platform.LIGHT,
-        entity_description=LightEntityDescription(key="MatterDimmableLightFallback"),
+        entity_description=LightEntityDescription(
+            key="MatterDimmableLightFallback", name=None
+        ),
         entity_class=MatterLight,
         required_attributes=(
             clusters.OnOff.Attributes.OnOff,
diff --git a/homeassistant/components/matter/lock.py b/homeassistant/components/matter/lock.py
index f78529b7268..7df6d84c794 100644
--- a/homeassistant/components/matter/lock.py
+++ b/homeassistant/components/matter/lock.py
@@ -147,7 +147,7 @@ class DoorLockFeature(IntFlag):
 DISCOVERY_SCHEMAS = [
     MatterDiscoverySchema(
         platform=Platform.LOCK,
-        entity_description=LockEntityDescription(key="MatterLock"),
+        entity_description=LockEntityDescription(key="MatterLock", name=None),
         entity_class=MatterLock,
         required_attributes=(clusters.DoorLock.Attributes.LockState,),
         optional_attributes=(clusters.DoorLock.Attributes.DoorState,),
diff --git a/homeassistant/components/matter/sensor.py b/homeassistant/components/matter/sensor.py
index 84e68695d63..027dcda65a7 100644
--- a/homeassistant/components/matter/sensor.py
+++ b/homeassistant/components/matter/sensor.py
@@ -68,7 +68,6 @@ DISCOVERY_SCHEMAS = [
         platform=Platform.SENSOR,
         entity_description=MatterSensorEntityDescription(
             key="TemperatureSensor",
-            name="Temperature",
             native_unit_of_measurement=UnitOfTemperature.CELSIUS,
             device_class=SensorDeviceClass.TEMPERATURE,
             measurement_to_ha=lambda x: x / 100,
@@ -80,7 +79,6 @@ DISCOVERY_SCHEMAS = [
         platform=Platform.SENSOR,
         entity_description=MatterSensorEntityDescription(
             key="PressureSensor",
-            name="Pressure",
             native_unit_of_measurement=UnitOfPressure.KPA,
             device_class=SensorDeviceClass.PRESSURE,
             measurement_to_ha=lambda x: x / 10,
@@ -92,9 +90,8 @@ DISCOVERY_SCHEMAS = [
         platform=Platform.SENSOR,
         entity_description=MatterSensorEntityDescription(
             key="FlowSensor",
-            name="Flow",
             native_unit_of_measurement=UnitOfVolumeFlowRate.CUBIC_METERS_PER_HOUR,
-            device_class=SensorDeviceClass.WATER,  # what is the device class here ?
+            translation_key="flow",
             measurement_to_ha=lambda x: x / 10,
         ),
         entity_class=MatterSensor,
@@ -104,7 +101,6 @@ DISCOVERY_SCHEMAS = [
         platform=Platform.SENSOR,
         entity_description=MatterSensorEntityDescription(
             key="HumiditySensor",
-            name="Humidity",
             native_unit_of_measurement=PERCENTAGE,
             device_class=SensorDeviceClass.HUMIDITY,
             measurement_to_ha=lambda x: x / 100,
@@ -118,7 +114,6 @@ DISCOVERY_SCHEMAS = [
         platform=Platform.SENSOR,
         entity_description=MatterSensorEntityDescription(
             key="LightSensor",
-            name="Illuminance",
             native_unit_of_measurement=LIGHT_LUX,
             device_class=SensorDeviceClass.ILLUMINANCE,
             measurement_to_ha=lambda x: round(pow(10, ((x - 1) / 10000)), 1),
@@ -130,7 +125,6 @@ DISCOVERY_SCHEMAS = [
         platform=Platform.SENSOR,
         entity_description=MatterSensorEntityDescription(
             key="PowerSource",
-            name="Battery",
             native_unit_of_measurement=PERCENTAGE,
             device_class=SensorDeviceClass.BATTERY,
             # value has double precision
diff --git a/homeassistant/components/matter/strings.json b/homeassistant/components/matter/strings.json
index 594998c236f..dc5eb30df51 100644
--- a/homeassistant/components/matter/strings.json
+++ b/homeassistant/components/matter/strings.json
@@ -43,5 +43,12 @@
       "install_addon": "Please wait while the Matter Server add-on installation finishes. This can take several minutes.",
       "start_addon": "Please wait while the Matter Server add-on starts. This add-on is what powers Matter in Home Assistant. This may take some seconds."
     }
+  },
+  "entity": {
+    "sensor": {
+      "flow": {
+        "name": "Flow"
+      }
+    }
   }
 }
diff --git a/homeassistant/components/matter/switch.py b/homeassistant/components/matter/switch.py
index 2eb3c22c1f7..56c51d144d8 100644
--- a/homeassistant/components/matter/switch.py
+++ b/homeassistant/components/matter/switch.py
@@ -63,7 +63,7 @@ DISCOVERY_SCHEMAS = [
     MatterDiscoverySchema(
         platform=Platform.SWITCH,
         entity_description=SwitchEntityDescription(
-            key="MatterPlug", device_class=SwitchDeviceClass.OUTLET
+            key="MatterPlug", device_class=SwitchDeviceClass.OUTLET, name=None
         ),
         entity_class=MatterSwitch,
         required_attributes=(clusters.OnOff.Attributes.OnOff,),
diff --git a/tests/components/matter/test_binary_sensor.py b/tests/components/matter/test_binary_sensor.py
index 743619ddde9..d7982e1d5ae 100644
--- a/tests/components/matter/test_binary_sensor.py
+++ b/tests/components/matter/test_binary_sensor.py
@@ -31,7 +31,7 @@ async def test_contact_sensor(
     contact_sensor_node: MatterNode,
 ) -> None:
     """Test contact sensor."""
-    state = hass.states.get("binary_sensor.mock_contact_sensor_contact")
+    state = hass.states.get("binary_sensor.mock_contact_sensor_door")
     assert state
     assert state.state == "off"
 
@@ -40,7 +40,7 @@ async def test_contact_sensor(
         hass, matter_client, data=(contact_sensor_node.node_id, "1/69/0", False)
     )
 
-    state = hass.states.get("binary_sensor.mock_contact_sensor_contact")
+    state = hass.states.get("binary_sensor.mock_contact_sensor_door")
     assert state
     assert state.state == "on"