diff --git a/homeassistant/helpers/entity.py b/homeassistant/helpers/entity.py
index b7ed7e3c095..3c3c8474e67 100644
--- a/homeassistant/helpers/entity.py
+++ b/homeassistant/helpers/entity.py
@@ -1481,7 +1481,7 @@ class Entity(
         If the entity is not added to a platform it's not safe to call _stringify_state.
         """
         if self._platform_state != EntityPlatformState.ADDED:
-            return f"<entity {self.entity_id}={STATE_UNKNOWN}>"
+            return f"<entity unknown.unknown={STATE_UNKNOWN}>"
         return f"<entity {self.entity_id}={self._stringify_state(self.available)}>"
 
     async def async_request_call(self, coro: Coroutine[Any, Any, _T]) -> _T:
diff --git a/tests/helpers/test_entity.py b/tests/helpers/test_entity.py
index 4fca7ed4c23..a18d8963947 100644
--- a/tests/helpers/test_entity.py
+++ b/tests/helpers/test_entity.py
@@ -1407,7 +1407,7 @@ async def test_repr(hass) -> None:
     my_entity = MyEntity(entity_id="test.test", available=False)
 
     # Not yet added
-    assert str(my_entity) == "<entity test.test=unknown>"
+    assert str(my_entity) == "<entity unknown.unknown=unknown>"
 
     # Added
     await platform.async_add_entities([my_entity])
@@ -1415,7 +1415,7 @@ async def test_repr(hass) -> None:
 
     # Removed
     await platform.async_remove_entity(my_entity.entity_id)
-    assert str(my_entity) == "<entity test.test=unknown>"
+    assert str(my_entity) == "<entity unknown.unknown=unknown>"
 
 
 async def test_warn_using_async_update_ha_state(