diff --git a/homeassistant/helpers/entity.py b/homeassistant/helpers/entity.py
index e87eb15b954..55dc69540fd 100644
--- a/homeassistant/helpers/entity.py
+++ b/homeassistant/helpers/entity.py
@@ -277,6 +277,9 @@ class Entity(ABC):
     # Entry in the entity registry
     registry_entry: er.RegistryEntry | None = None
 
+    # The device entry for this entity
+    device_entry: dr.DeviceEntry | None = None
+
     # Hold list for functions to call on remove.
     _on_remove: list[CALLBACK_TYPE] | None = None
 
@@ -763,13 +766,7 @@ class Entity(ABC):
         if name is UNDEFINED:
             name = None
 
-        if not self.has_entity_name or not self.registry_entry:
-            return name
-
-        device_registry = dr.async_get(self.hass)
-        if not (device_id := self.registry_entry.device_id) or not (
-            device_entry := device_registry.async_get(device_id)
-        ):
+        if not self.has_entity_name or not (device_entry := self.device_entry):
             return name
 
         device_name = device_entry.name_by_user or device_entry.name
@@ -1116,22 +1113,26 @@ class Entity(ABC):
 
         ent_reg = er.async_get(self.hass)
         old = self.registry_entry
-        self.registry_entry = ent_reg.async_get(data["entity_id"])
-        assert self.registry_entry is not None
+        registry_entry = ent_reg.async_get(data["entity_id"])
+        assert registry_entry is not None
+        self.registry_entry = registry_entry
 
-        if self.registry_entry.disabled:
+        if device_id := registry_entry.device_id:
+            self.device_entry = dr.async_get(self.hass).async_get(device_id)
+
+        if registry_entry.disabled:
             await self.async_remove()
             return
 
         assert old is not None
-        if self.registry_entry.entity_id == old.entity_id:
+        if registry_entry.entity_id == old.entity_id:
             self.async_registry_entry_updated()
             self.async_write_ha_state()
             return
 
         await self.async_remove(force_remove=True)
 
-        self.entity_id = self.registry_entry.entity_id
+        self.entity_id = registry_entry.entity_id
         await self.platform.async_add_entities([self])
 
     @callback
@@ -1153,6 +1154,7 @@ class Entity(ABC):
         if "name" not in data["changes"] and "name_by_user" not in data["changes"]:
             return
 
+        self.device_entry = dr.async_get(self.hass).async_get(data["device_id"])
         self.async_write_ha_state()
 
     @callback
diff --git a/homeassistant/helpers/entity_platform.py b/homeassistant/helpers/entity_platform.py
index 55d167ae253..da3c76c73f8 100644
--- a/homeassistant/helpers/entity_platform.py
+++ b/homeassistant/helpers/entity_platform.py
@@ -738,6 +738,8 @@ class EntityPlatform:
                 )
 
             entity.registry_entry = entry
+            if device:
+                entity.device_entry = device
             entity.entity_id = entry.entity_id
 
         # We won't generate an entity ID if the platform has already set one